Fairphone Has a New Plan to Get You to Care


“I don’t see any significant increase in the next few years,” said Strryjak. “Other companies have caught a little more sustainable and sustainable and sustainable and repairable and repaired and repaired. Fairon will be a loyal fan base, but it can not see that it is more widely expanded.”

“No one wants to draw a dead father”

We put the idea that it could be forced to do with the same niche audience in Fairfon. “I will say nonsense, isn’t it?” Fairon said CEO is CEO Raymond van Eck wire.

“I would never start in a company … if I don’t feel that there is no potential. No one wants to see whether we intend to die in the Netherlands.” Fairfon is located in Amsterdam and Van ECK was appointed Director General in August 2024.

“In the next five years, we really have the intention to make our targeted market quartet and get our fair share,” Van Eck said. The company also targeted the “double-digit growth” for this year. Obvious question: How?

Of course, part of the Fairfo’s strategy is seen in 6. Has neat ideas such as a slider that puts the phone in the necessary mode. This reports the interface to help you get away from the distractions of social media.

Here are the Breezy lifestyle angle. It was part of the rebrand and started the company in early 2025, for something old for something old, for something old, all the lugs company logo is a little more kind.

Fairon correction

Van ECK is called the “change the order” of priorities to put the device on the polar position, not ethics that the device represents. “At the same time, the rebrand gave us a more sincere, more favorable person,” he said. “This is a little paternalist.”

The message is that the Fairfon is not just a phone for eco warriors. And the Chief Technology Officer Chandler Elizabeth Hatton, the classic fairon message, proved to be put in some of them.

“When you are marketing the device, we do not lead it. Advertising is not in our communication but not in our communication, but also in our communication,” said Hatton. “In some markets, there may be a preacher. This message is less resonated. There are people in panic, as well as people who are completely exhausted by the climate crisis or ethics questions.”

So … is the time to arouse Fairfon? This seems very sharp, because it is no sign that the extraordinary standards are watching. It’s not just going to wish you too much about them.

To lower the volume

“12 years ago, Fairfon was established 12 years ago to solve the social and environmental problems included in the electronics industry,” said Van Eck. “We see that the Fairfo was very strife around explaining this story … This was the fact that Fairfo was less targeted.”

This new approach also covers not to take a very daring thing at the same time AIbecause of him Impact on the environment It can be seen as an antithetical part of the old Fairon message.



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