Global Matcha ‘Obsession’ Drinks Japan Tea Farmers Dry | Agricultural news


Minimalist Matcha Bar in Los Angeles, despite the global deficiency managed by the United States, the United States, bright green drinking social media Stardom, Powder Japanese River is being prepared accurately.

This year, the 25 types of matches opened on the Kettl River opened on the Hollywood Boulevard, the founder Zach Mangan, fourth, but fourth, but was fourth.

“One of the things we struggle, unfortunately, he said,” he said, “he said.

With deep grassy fragrances, tightly colored and qualifying effects, Matcha’s popularity “grown only in the last decade, but in the last two to three years,” 40 year olds explained.

Now “a cultural point of contact in the Western world” – was found to starbucks from ice cream flavor boards everywhere.

This has led to an increase in the Manga market about twice over a year.

“No matter what you are trying, there is no more to get.”

Matcha
Los Angeles, California, California (Frederic J. Brown / AFP) consists of a cup match with the book in the Kettl River in Los Feliz Quarter

In the Japanese city of Japan, the northwestern Tokyo, Masahiro Okutomi – 15th generation to manage the production work of his family – is too much.

“I had to say we did not agree on our website again,” he said.

To produce powder, it is an intensive process: “Tengha” shades a few weeks ago to concentrate the products and foods called “Tengha”.

After that, a car is carefully devalued by dry, dried and delicate soil.

Okutomi said, “It is necessary for years to be the correct match”, “he said. “This is a long-term effort that requires equipment, labor and investment.”

“I am glad that the world’s match is interested … but it is almost a threat in a short time – we just can’t keep up,” he said.

Matcha BOOM was exiled by those who have more than 600,000 subscribers in YouTube and starting their own brand products online by those who affected online like Ella.

In the pastel-pink pop-up shop opened in Tokyo’s Hip Hobby, dozens of fans attracted photos with excitement and 23-year-old French women, or waiting for the pots of a strawberry or white chocolate.

“Matcha is visually very attractive,” said Ella.

To date, the Matcha brand produced in the village Mie region of Japan sold 133,000 boxes. In November 2023, there are eight employees now.

“Demand did not stop growing,” he said.

Matcha
Milia Matcha’s founder Andie Ella talking to workers before opening the shop in Tokyo (Philip Fong / AFP)

Last year, according to the Ministry of Agriculture of Japan, according to the Japanese Ministry of Agriculture, the Ministry of Agriculture organized more than half of the 8798 tons of green river – 10 years ago.

Tokyo Tea Store Jugetsudo, Tourists Tourist’s former fish market area, trying to control the share levels taking into account the growing demand.

“We do not seriously impose purchase limits, but sometimes we refuse to sell a large amount of customers sold to sellers.”

“Fashion Can worm in the last two or three years. Customers now want to make a match as they saw on social media,” he said.

The Global Matcha market is estimated at billions of dollars, but this can be increased by 24 percent increase in Japanese products in Japanese products – 24 percent.

Disadvantages and tariffs “We need to raise prices. We do not get light.”

“Customers’ say ‘I want to be’ before the match is exhausted.

The Japanese government encourages tea manufacturers in a larger scale to reduce costs.

However, it sacrificed the quality and “in small rural areas, almost impossible,” he said.

In Japan, the number of tea crops added 20 years ago, as the age of farmers, inherited, and inhabiting the heirs and providing their heirs.

“A new generation requires training time … it cannot be verified.”



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