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– To finance the future. In the absence of bread, women tend to give many household financial decisions, including charity. And especially with the transfer of great wealth in which women are expected Trillions of trillions are inherit The dollar may have a deep impact on charity in the country in the near future.
This is Gofundme’s Chief Marketing and Corporate Work Specialist Margaret Richardson, which I spoke about the latest product of women and the newest product of the company. According to Richardson, women are more business than ever. Although many of these homework succeeds and can handle many, many are looking for ways to manage their finances more seamlessly.
“Women often are philanthropic decisions in their families, and we see that this trend continues as a woman and is more responsible,” Richardson said.
This is one of the reasons Gofundme Today, one of the newest products, one hopes, one will make a philanthropist, more effective and more effective and will attract some of the trillions. Named Give moneyIt users are the type of donor recommended fund that allows users to contribute to charitable investment accounts on Gofundme.
Donor recommended funds or dafs are growing as popularity I wrote last year. They are those who have tax advantages for charitable issues that once and for automated repetitive contributions can be invested; Finally, contributions and gains will go to the charity and are tax exempt. Defines can be useful to think about 401 (k), health savings or 529. Contributing money to a DAF cannot be retreated, an effective charity contribution and donors have the right to receive a tax discount at all.
Benefit, now you can forgive this tax discount now (if you make it), invest more and then get more things to give in future Among others. Is partnership with stock managers such as Gofundme Broncroc, State street Global consultants and Avant-garde To advise on investment options with a number of exchange processing funds.
There are many DAFS, Richardson, GofundMe is the benefit of doing so, the centralized centralization of all users and receive an annual tax document. There are no management fees and minimum balances and users can provide 1.4 million files on the platform.
Despite the tax benefits, DAFs are still enough niche items. Only 1% of Americans, only 1% of Richardson’s overall annual charitable contribution of the United States and the share of the total annual charitable contribution is due to them with each last year. However, a site that offers them a site like GofundMe, there may be a start to expand their appeals, the site has 200 million users from all income levels, races and gender. This can be the first exposure to the investment tool of many people.
And he says that facilitates people’s pre-plan. Many users come to Gofundme after another event that causes a natural disaster or another event. They can now make money waiting there and make them grow up and maybe more seamless all his philanthropists.
“It can be a truly effective and effective way for people … says the most needed the door (funds) when organizations need to quickly”.
Alicia Adamczyk
alicia.Adamczyk@ Fortune.com
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