Threads gets its own DMs as app distances itself from Instagram

Instagram Ropes have round up Users The most required feature: Ability to send messages directly to people without moving to another app like Instagram. The company said that direct messages (DMS) will start spreading users in the world, along with a new visual element, on Tuesday, Tuesday.

The last interested prospects and conversations will emphasize, starting meta, prone themes.

In the beginning, topics offers a set of basic features of DMS. One-time conversations will support the ability to report in advance, emoji reactions, spam and silent DMS (as in the instagram). Other features such as group messaging, box filters and more advanced message controls will come to the next release.

This means today that you may not interfere with a follower or interaction – you can only block them on topics that will block them in Instagram. You have to choose whether or not to follow the user to manage who can message.

Initially, there will be 18 or more users in most markets where the themes are available, except for DMS, Rapon, Australia, England, England and the EU.

By adding DMS, the threads are more competitive with other text in other text, such as X and Bluesky, where users can deal with each other directly or even in group conversations, as in the work of X.

But while x continued Accelerated direct messages There is no intention to provide a private messaging feature in the topics within the x chat.

“We are not encrypted by DMS,” he said Emily Dalton SmithProducts VP. “It really consists of talking about what is happening directly with people, which now turns the encryption in less core.”

Instead, the DMS was intended for construction of the public in the field of people in the field of public, said – a network formed to be completely different from the application, Instagram, Smith drew attention.

“Something, especially exciting, is what people see in the strands,” he said. “We think we are thinking about the social graph that reflects the accounts in Instagram as a new and different graphics.”

Despite the establishment of Instagram’s social schedule, 50% overlap between the links and topics of the entrance and topics of the people coming to the daily issues.

“Instagram really creative and topics are really for prospects,” Smith said.

The company also found that users watch various human kits between instagram and ropes and engaged in different interests and conversations.

Due to this growing incision between applications, Meta aims to try other ways for people to use the ropes without instagram account.

For example, the users test the ability to access (in Europe) with a Facebook account or create only one topic. Also, if you do not generally do not enter the ability to use the websites from the Internet.

The creative community of themes is also unique. Although there were people with popular creators on other platforms, some were the creators of the threads. An example David rushing, a Passionate fan that builds NBA ropes the community.

Smith will facilitate communities as these and others of the thread users, and this is an important part of the application.

The ropes on this front were first applied to tags (like hashtags without Hash #) to organize the talks. Then, because you can see everything that is discussed around the scope of interest, the topic has created feedback. It will now be focused on defining people who are actively and best contributed in the spotlight.

Smith is waiting for more users to be displayed after the search and recommendations of more proposed users in the next few months.

New point features can also help here.

Today, today, the feature will highlight the above-related topics for you, reading the contents you read for your recommendations, the threads can emphasize the active talks you want to access users or various topics.

There is currently no other plan to subscribe to the issues of ads, although Smith has been approved, although it is a feature that can be integrated into the experience used to sell ARC, Grock, GROBOT, experience, XA Premium subscriptions.

Instead, Meta first focuses on advertising, such as the headlines and summaries, such as trend headlines and summaries, to strengthen the AI ​​to strengthen the AI ​​to strengthen the background.

This means that the team will further reduce the AI ​​features.

“We probably think of all the ideas,” he said.

Themes are not small, to be clear; 350 million monthly active user in the application, there are more than newcomers like Bluesky 37 million registered user. But compared to the methane family, there are many things that the user bases are considered billions, and the corporate parents of the ropes are much.

Ahead of global launchers, DMS was tested this month In a few markets, including Hong Kong, Thailand, Argentina and Brazil.