Lululemon Gen Z was sufficient than Dupe culture and claims Costco, allegedly stolen his scuba jacket and abc pants

The court lawsuit is the highest profile attempt to combat Lululemon’s Gen Z-Stand “Dupe culture”. Lulu says Costko The more expensive lulu objects, which are fine veil copies of the clothes, are confusing the buyers by flinging the Kirkland brand.

To the case:

• Costco’s $ 20 Hi-Tec Men Scuba is a copy of Lulu’s scuba jackets with more than $ 100.
• Costco’s $ 10 Kirkland 5-Pocket Performance Pants, Lululon’s $ 128 MOC 5 Pocket Pants are a duplicate that at least one person is currently wearing.

Lululemon claims to steal the color of Tidewater Teal. The brand wants a jury and wants to stop selling Costco to sell items at the question.

Can Lulu win? New York Times in April reviewed Both Lululemon’s ABC pants and Costco’s version of Lululema found both the suspect. However, it is usually difficult for brands that brands are difficult to prove that the US trademark law is often uncertain.

Dupe or die. Thanks to tiktok trends and expensive conscious consumers, Dupes became so popular Among young buyers They can have a luxury original as a status symbol wearing them.-Ever

This report was Was first published by Morning brew.