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Starbucks accelerates the company’s turning efforts to accelerate the company’s turnover efforts to accelerate the company’s turnover efforts for protesting the salary for employees for the baristas.
Therefore, coffee chain executors will allow exchanges to $ 6 million because they have to be quickly delivered to the costs of saving costs document Was submitted on Wednesday. Completely performance-based incentives, a company that makes an effort to develop “Back to Starbucks“The new CEO Brian Niccol was presented by the new CEO Brian Niccol to return to Starbucks, the third place the roots.
“These grants are designed to motivate and maintain our great leaders, resulting in important transformation required by our tournamentair plan,” he said. “Grants are directly attached to the achievement of the main components of the rear to the Starbucks plan to encourage our great leaders to get these goals as soon as possible.”
These goals are “a new Starbucks Rewards Program” for Starbucks’ green apron service program, as well as orders, as well as “new food and beverage platforms” and “reconstructed Starbucks Awards” and “REITAGED STARBUCKS Program”. Employees end in 2027 at the end of Starbuck’s FISCAL 2027 to receive stock grants.
Although employees can open up to 200% of the target, they had to work with the service history of the activity based on activity.
After joining Starbucks in September 2024, Niccol, including A Seattle-based coffee chain, Seattle-based coffee chain, carried out Green apron clothing code For baristas, as a human being touched Hand-written order namesand a Update rental process shop worker beef. Under the sliding sales, CEO, clients stretched on the plaques sitting in a comfortable store, the Starbucks wants to return to the blanket’s reputation.
Stands to make Nikcol Up to $ 113 million In the first year, the Director General, including $ 1.6 million salary, $ 75 million capital grant and a $ 10 million salary salary for clinging to work in the first six months.
Complaints on the salary of Baristas
Unlike those in the C-Suite, the staff behind Starbucks employees are fighting for the rise of the hourly salary. Last year, Baristas won a smaller salary in 2024 – up to 3% to about 2% Up to 5% increase from 3% before years, Bloomberg declare With reference to the internal document in December. The performance came in a difficult year, in a difficult year for Starbucks, in a difficult year for Starbucks, a year of low traffic and post-sales boycott and Good service. The coffee chain pays for about $ 19 per hour of $ 19, and when they entered the benefits.
Unionized Starbucks Baristas, two years after negotiations with Starbucks employees received a wage for the wages for the management with management with management To reject company offer In April, it guarantees at least 2% pay increase every year. Starbucks did not respond FortuneRequired for comments.
Bonuses announced in the Starbucks, which are announced on Wednesday, especially among the contract negotiations. Jasmine Leli said Buffalo was a deal with Barista and Starbucks employees in New York Fortune The $ 6 million incentive for executors “is a ridiculous and irresponsible step for starbucks.”
“When the Starbucks, Brian (Nikcol) pays $ 96 million for the 120-year-old business and C-Suite bonuses, they cannot say that we do not have a union agreement. We will perform the fair union agreements. ”
The whole baristas is not sold in the company’s “Back Starbucks” strategies. More than 2000 starbucks baristas in 120 US store Holidays in MayIt was not an appropriate step to improve the customer experience to argue the new clothing code.
“Unity is the same effort to return to the table, if they returned to the table they wear black shirt for work,” Starbucks ” said in a statement Then.
Other employees have defended for a much easier way for stores Stop digital orders To extreme soften between baristas. L LII, Baristas still causes a drinking time to reduce the waiting time, in effective and high traffic volume of liquor in the baristas, lelictaffal and high traffic only 30 seconds.
“Baristas is the most important part of Starbucks experience,” said Leli. “We have not seen any progress in our requirements, including better staff, guaranteed hours, improved home fees and business protectors.”
