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The basic deal of modern Internet, the handking agreement, which supports the search and content in two decades, was officially died. Cloudflare has just put a price for the planning of the Internet and comes for free dinner of artificial intelligence.
About 30 years ago, two Stanford Grad student, Larry Page and Sergey Brin, Google set up a simple deal: the creators allowed all the Internet copies in exchange for traffic. For years, traffic reinforced advertising revenues, subscriptions and growth of online media. Google has mainly supported the end of the deal. However, this period collapses under the weight of AI.
On July 1, CloudFlare, one of the main infrastructure companies in the Internet, declared “Content Independence Day”. A remarkable policy turn, company declared Now these bots will pass through the platform of places where the AI reptiles are hosted on the platform of the AI reptiles, according to the information they consume.
“In addition to most of the world’s leading publishers and majority of AI companies, the EU Matthew Prince will be announced if they did not pay the creators for the content Blog Post. “This content is a fuel that strengthens the AI motors, and therefore is fair only because the creators of the wound are compensated directly for this.”
This is a sharp, aggressive turn with traditional open access to the Internet. Cloudflare claims to be a long time. ChatGpt and Google’s own AI views, the AI tools responds to the user’s questions directly for information, when sending almost no traffic, sends almost any traffic.
“Instead of making a fair trade, the Internet is hovered by the AI dragglurers, which are almost no traffic, and therefore the creators of the content that are almost no cost,” he said. The prince said.
Publishers, we see you! 🙌 CloudFlare has just started a scan on a scan to control where your content belongs.
Now, the creep is more transparent and managed, standard, the standard is to create a better web ecosystem for creators like you. It’s about real content … pic.twitter.com/yatb5lsbim
– Cloudflare (@CloudFlare) 2 July 2025
Internet like the Internet
Numbers are tougher. CloudFlare claims to be 10 times more difficult to get more traffic than ten years before the features like the answer box. However, the new AI models are worse. According to Cloudfare’s internal dimensions, Openai drives 750 times less than traditional Google search, and anthropic is 30,000 times less. The reason is simple: people ask the chatrpt instead of googling. The content is still used, but the creators are completely cut off the value chain.
Using a goalkeeper for about 20% of all websites on a global scale, using a goalkeeper (about one-fifth part of the entire web traffic), CloudFlare, forces to pay the issue.
However, the plan is more than just avoiding the bots. Cloudflare aims to build a new content market where AI companies and creators can trade directly. The compensation would be based on how valuable for the AI models of the content, not clicks. To explain this, the company uses a strange metaphor: Imagine that the AI’s knowledge is a block of Swiss cheese. The holes represent knowledge gaps. Your content fills on one of these holes, the more EU is worth the company.
It is an ambitious proposal that forms the entire web economy that still judges how viral is. Cloudflare bets the gaps that fill the gaps on the bench are a stable long-term market than to chase human attention. It also points to something radical: the end of the free and open website as we know.
This action marks the dawn of the train period for the train. Openai has already signed high-level licensing deals with publishing houses such as Reddit and financial time. Other AI giants are gently complicated by the noise, or they fall as much as they can until they are blocked. However, the decision of CloudFare was the first time a large infrastructure provider flew standard settings for a large part of the Internet.
Weed
The real story here is not only technical; Is economical. We are following a new class of digital memblemen, among the creators of the web content and the rise of companies with the AI models that are nourished on it. Clicking post-click, training information is a new currency and clouds just placed himself as a large bank.
The company says that the goal is Usher in a new golden period for the creators. “We believe that how many traffic is how much traffic is, but the more of the knowledge and the more the prince is faster, and at the same time, it will help you to create a high-valued content.”
It sounds beautiful. However, this raises messages. Who decides who counts a high price? Who gets a salary and how much? Content What happens to the spirit of the Internet rather than people? The dark opportunity, publishers are a cold war with all things and exclusive data deals outside of AI companies.
CloudFare’s “Swiss cheese” model is not detained, it is very true: AI has broken a web economy based on the old search. On July 1, the cloud clouds took a line in the sand. The first time the Internet pipes fights back to the first time in the age of Ai.
