Apple’s ‘F1’ Success does not make any results for AI stumbling

Apple had two big start last month. They could not be different.

First, Apple has announced a number of artificial transmission progress in the conference of the infectious version of the system developing in the last year in the first annual developer of the system. Then, in the end of the month, Apple hit the red carpet as the first true blockbuster film “F1,” debut More than $ 155 million – And the glitter reviews – the first weekend.

Although the Victory Hug for the “F1” apple, he stressed the power of a long-term worldview The increase in services and the ability to shoot into the culture, Wall Street reaction The company’s AI ads on WWDC suggests that there is a calamity under the hood.

“F1” apples showed the best – especially the ability to invest in new, long-term projects. When Apple TV started in 2019, it’s just a handful of original shows and a movie festival, a movie festival “Hala” did not share even the income of the box office.

Although Apple TV + be written as An expensive side projectApple has been relisted with its plan for many years, Culver City, California’s employees and operations. This has allowed the company to build Hollywood connections, especially for television shows and set up a fun track record. Now an Apple Original can lead the box office in a summer week, the headquarters for blockbuster movies.

The success of F1 also emphasizes the ability to get a great birthday talent to appear with the significant marketing machine and leadership of Apple. Apple has removed all the stops to bring the film to market Using a wallet application To send push notification with a discount for movie tickets. To introduce the “F1” cook appeared With a movie star brad pitt in an Apple store in New York a video With F1 Racer Lewis Hamilton, one of the film manufacturers.

Apple Services Head Eddy Cue said Last interview Apple needs his film work to be profitable to make “to continue to continue to do great things.”

Apple’s Hollywood production, perhaps the most popular image of the company’s services, is a profit engine with an investor who started emphasizing the unit of the iPhone manufacturer in 2016.

Movies will be a small part of the services section covering only payments, iCloud subscribers, magazine packages, Apple music, game packages, guarantees, guarantees, digital payments and advertising sales. Moreover, even the largest box office smashes would be small on the scale of Apple – the company is an average of $ 1 billion every day.

However, the sole services component that the films can get celebrities like Pitt or George Clooney – and F1 means that Apple can make bigger popcorn movies in the future.

“Nothing succeeds or informs future investments as a current success,” he said

However, if F1 is a sign that Apple’s services is completely drowned, the company’s AI struggles are a “test engine” light.

Last month, WWDC, Apple Intelligence, Apple Intelligence, first of all, the EU was first to hear information about the features of 2024. Apple Intelligence, which is the main tenet of the company’s hardware products A Landyish with delays and sub-features.

Apple has made many more small machine learning features, but did not reveal that investors and consumers are increasingly: as a restaurant reservation, a complicated sir. At age Openai Chatgpt, Anthropic’s Claude and Google’s”s Gemini, Among Consumers EU Assistants’ Expectors “Siri, what is the weather like?”

The company considered significantly improved Siri in the summer of 2024, but in early this year, these features were postponed for a while in 2026. Some observers have reduced the expectations for Apple’s AI after the conference.

“Current expectations for Apple intelligence, this week is very high, wrote jefferical analysts this week.

Siri, pharmacy products and projects should be an example to combat how the ability to develop over long-term.

In the first years in the first years in the first years in 2011, Siri after the invented sound boots in recent years, after stubborn sound boots, after stubborn sound bots, after stubborn sound bots, after stubborn sound boots, even stubborn sound boots, even stubborn sound boots are the same The same, which combat an edge and dates is the same, the same extent, the rigid and response system.

Apple’s powerful opponents, including Android parents, Google has done more work to connect perfect AI assistants to their devices as Apple. And there is no same reflex of information like Google, Privacy-Obsessive apples and cloud processing.

Some analysts said they did believe Apple’s a few years ago, the company’s competitiveness will be able to appear on the device, taking into account the company’s large-installed base and high customer loyalty. Apple and former design Guru Jony Ive now working on new equipment with Openai before entering the race again, Takes the pressures Cupertino.

“Three-year problems with the investment period, Android competes in advance” Needham, Great Internet Analyst Laura Martin gossip This week in CNBC.

Apple’s services are an example of what successes can do when the company is appointed projects such as F1 clear goals to the public Then perform them over extended time frames.

AI strategy can use a similar long-term plan because customers and investors are surprising when taking the technology enchanting the Silicon Valley.

On the wall Avenue, the concern over Apple’s AI struggles this week was announced Bloomberg reported This Apple was considered to replace Siri’s engine with an anthropic or Openai technology, unlike its own basic models.

If the action should happen, if the Apple’s most important strategies in the cook period is: Apple wants have its main technologiesLike the touch screen, processor, modem and maps program, do not buy them from suppliers.

Using external technologies, Apple Foundation would be a reception that models are not good enough to do with the company.

“They were further away and stayed behind and should prefer the generative AI effort,” Martin. “They can’t make it inside.”

Apple, according to Bloomberg, can pay billions of billions for the use of anthropic AI program report. If you do not pay for Apple AI, Cupertino is taken from Cupertino to push Google, as it pays $ 20 billion a year, as it is $ 20 billion a year.

The company’s report confirmed and rejected comments, but applauded the Wall Street sheet and Apple shares rose.

In the EU world, bonuses are signed for the types of engineers who can develop new models, so it can vary to $ 100 million Openai CEO Sam Altman.

“I can’t see this work on Apple,” Martin said.

META CEO MARK ZUCKERBERG MEMO SUMMED this week earlier boastfulness About to hire 11 AI specialists from companies such as Openai, Anthropic and Google’s deprmind. Zuckerberg Mercantile Scale AI CEO Director General Alexandr Wang, to lead a new region as part of $ 14.3 billion contract.

Not the only company to spend on Meta AI Celebrities Hundreds of millions of million get them in the building. Google had a great divide The founders of character are Microsoft its AI leader By infection and a contract with Amazon mercenary The master team to collect a list of Ai.

On the other hand, Apple has not announced any large AI rent in recent years. While cooking the shoulders of cooking with Pitt, the real race can be passed by Apple.

Follow: Jefferies update Apple ‘catch’