CRM provider Creatio launches first ‘AI native’ platform with agentic digital talent built-in

Currently, the CRM (Customer Relation Management) program may seem analyzically – some firms can even continue to sweep business and technological worlds – Radically in favor of different AI instruments.

But for the Boston headquarters SuitableEU-local workflow must automate and have a global provider of CRM solutions, which can do and what CRM, which is like the main interface and connective tissue of the CRM.

Today, during the presentation of a live executive, the company presents the new “Native” CRM to the user, the user and keys to the user, the user, the necessary information or operations, and CRM will serve him and serve CRM.

“Imagine a CRM with only one form: Instead of navigating hundreds of screen, just ask you what you need and the AI. This is, this is,” he said.

The company also made new ways to prepare repetitive tasks and “Renters” and “Renters” and “Renters” and “Renters”, called Crimes, “Renters”, called “Renters”, called “Renters”.

Updates don’t have any value to current users – it’s Starts from $ 25 per month per month – It is scale without traditional restrictions to allow enterprises to regulate operations, develop customer practices and expanding the workforce.

Creationun’s success is born outside of experience

Traditional CRM systems have long been in complexity, obstructing and hindering and obstructing productivity.

Creation is well aware of the space that has been working there since the founding and self-financing CEO Katherine Kostereva In 2014 First under the name of BPM’Online (Became creative in 2019).

In the last 11 years, the adaptation of the platform and the Loyalty of Development – Do not need to have any software-development training or knowledge to customize – there are different user databases along with new CRM applications Including customers Pittsburgh, BNI, Baltimore Life, Novamex, Pacific Western Company, Citco, Constania Flexibles, United, Koca-Cola Bottling Company, Coca-Cola Bottling Company, Coca-Cola Bottling Company, Other and Namu Travel Group.

Creation has reached an important stages in recent years. In 2021, the company said that the company’s net grip was 132% and 10 million days of work executed within the platform in 100 countries. The global team has expanded to more than 700 employees during this period.

In mid-2024 Creation provided a $ 200 million investmentThe company estimates $ 1.2 billion. This aims to further develop this financing tour, Creation Tour and AI capabilities, led by Sapphire enterprises, increases the company’s CRM solutions.

Reinstalling CRM

Now Creation’s Ai-native CRM, to enter the AI ​​directly to the platform, turning to a static data management tool from a static data management tool from a static data management tool, trying to overcome the remaining obstacles to better use the CRM.

“Many users are not excited with Heritage CRM. They are in and end with them, dozens of untouched information and end with a broken experience. AI-Native CRM, which makes the experience personal, intuitive and effective,” Kawasaki said.

According to Creatio, the AI ​​should not be a key component of CRM by changing how the enterprises interact with information, customers and internal processes.

Unlike the inheritance solutions that require users to enter and analyze the information manually, Creatio.AI automates these tasks and allows employees to focus on high valuables.

The company relies on leading third-party model providers and open source models and allows users to choose the best for the requirements and needs of companies.

AI Agent Workforce

Creation is one of the subjects of vision, human and “digital talent”, repetitive, time-consuming tasks, ai agents who release human workers in strategic and creative responsibilities, are the integration of human and “digital talents.

EU Assistant, which is a size corresponding, creatio highlights special AI agents to suit individual users.

“We believe in AI agents, but they should be individual. This is not only a common AI assistant – this'[you] Agent ‘Kawasaki said that you are working, the means you use, and connect with them, “Kawasaki.

Digital talent helps daily work flows, e-mail (OUTLOOK), video conferences and collaboration platforms (teams), automate and decide on surface concepts (teams).

It also does not require a transition between users more than applications; Instead, it gives appropriate ideas within the tools that already use.

“Instead of compelling users to adapt to AI, it should be adapted to AI – whether there is outlook, teams or other means already used daily,” Kawasaki said.

In addition, while collecting information from traditional CRM systems, you must usually move to users manually. Digital talented, Creationun can analyze the AI ​​autonomous information, make recommendations and even take pre-determined measures.

It means automated pursuit of automated pursuit, real-time decision-based concepts based on creative segmentation, lead priority and EU.

This approach allows companies to scalize operations in the market without overcoming common business problems such as operating costs and talent failure. Employees with AI administrative loads, employees can develop customer relations and take more time to grow business growth.

“The company should not be changed in ai jobs; must be related to the release of employees to direct employees to effective and strategic positions,” he said.

Four columns

Creatio.ai is based on four basic principles:

• Main: AI, in a natural language, provides interaction, voice commands and intuitive workflow automation, inserted in a deep way. By closing the CRM data locally, the system allows users to interact with users without complex navigation.

• Uniform: The platform includes predictive, generative and agent AI capabilities to a single system. Also combines structured and unstructured information such as emails, meetings and documents – when applying smart thinking to increase efficiency.

• Effective: AI-powered automation eliminates manual data entry, individualizes role-based behaviors and combines directly to daily productivity tools such as Microsoft Outlook, Zoom and Microsoft. This provides active participant in the workflows of AI, real-time concepts and recommendations.

• Fit: No code design tool allows users to build and adapt to AI agents without technical expertise. This module approach allows institutions to constantly clean and innovate automation strategies.

“No code development is important. As we simply make our work flow and apps, we apply the same code philosophy – the enterprises can create and fix the line without writing a single code,” Kawasaki said.

A new meeting for CRM takes root

Creationun’s EU-native approach represents the transition to active intelligent action from jet CRM processes. Enterprises, including the EI user interaction and all over the workflows, can increase operating speed, decision-making and unlock new opportunities.

“This product is not an ad – to build a vision. It means a EU-mother-mother, which is the market and is preparing for a new era where the digital and human talent is experiencing,” Kawasaki said.

The company’s vision will be further investigated at the Creation of Creation in Orlando on May 13-15. The event will bring together digital leaders to discuss the updates of AI, Code Automation and modern CRM solutions.

As AI continues to grow, CREATO aims to load to redefine how technology works to create more efficient and intelligent operations.