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Old NBCU AD EX | Linda in Yancarino’s X It may be quite short – just two years ago until the end – but the advertising work of the social network, managed to influence new information from the advertising company Leadership shows. Yaccarino will remain in a better position in a better position with advertisers.
The spending in the United States was more than 62% in the first half of 2025. In addition, the Yakcarino was previously claimed 96% of X advertisers returned to May 2025.
However, the time of the X was needed to return the advertising job of the The turban remains a business.
Yancarino’s course may have a significant impact on the FIX profitability so the company is not ready to be ready to trust completely other income flows. Her X reward subscribersFor example, only a small part of his job and this Has not yet started wider ambitions around X cash payments service.
Yakcarino first X participated in June 2023 He was the chairman of global advertising and partnerships that after the NBCUniversal spent about 12 years. At this time, X (then called Twitter) faced a critical advertisement.
Most of the initial cuts to spend advertising, in October 2022, the network was asked by the network of the network. With incision To the twitter staff, including His confidence and security divisionError information and hate speech spread – which advertisers wanted to do with. Reuters noted that 30 best advertisers are 14 stopped all ads on the platformAnd in this period, four advertising reduced the cost of 42% to 98.7% in this period.
The instructional information revealed that the United States US US US US US US US USA USA USA USA USA between USA 2024.
By the beginning of 2023 The reports appeared More than 500 twitter advertising came out of the platform and the income in the fourth quarter decreased by 35%.
New York Times reported that there is a social network US advertising work has declined 59% one yearFrom April 1 and 2023, 2023, reached $ 88 million from five weeks between May 2023. Weekly sales forecasts were 30% lower than 30%. X Then attempted Receive advertisers with ad credits.
Yancarinon’s scenes were the hints he was working behind the work.
A year after joining x, time reported 65% of advertisers had returnedThe company referring to the articles of internal meetings. In August 2023 Yaccarino claimed The operation period of the X was “even close to break.”
However, the situation worsened with a boycott that gave an advertising.
In November 2023 Brands, including Apple, Disney and IBM, stopped advertising costs in x After the approval of an anti-Semitic post. According to eMarker, the social network has already been on the road for about 55% of the world’s annual decline in its annual annual decline and threatening the situation to worsen the situation of this boycott.
Musk also had difficulty with the company Yaccarino. X owner and space Exc Celebrated x advertisers To “go to yourself” calls for blackmailing their ways. Cursing them did not work, Instead of x was placedto say that they are “a boycott boycott.” (Was the suit widened At the beginning of 2025, it includes more advertisers like Lego and Shell.)
Trial threat worked – Verizon and Ralph Lauren, including companies, Restored the advertisement on the platform after receiving a legal threatWall Street Journal gave information in June 2025. World Advertisers Federation (WFA) stopped operations The legal Union (GARM) was given after a lawsuit against non-profit law.
The information information also shows that the XS saw that the United States has been spent on advertising since December 2024 – for the first time since Musk. Q3 Since 2024, the expenditure of the US presidential elections by Q4 was 37.7%.
During Yaccarino time, he made action to ensure more branded security in X, Partner with adtech companies If the ADS is placed around inappropriate content, combine them to warn them and to warn an integral advertising science (IAS). That’s Suggested the stamps to adjust sensitivity More “comfortable” advertising slots will cost less in ads of ADS and those with higher security problems will pay more. He then presented ways to manage their ads next to x advertisers A bunch of content creators.
None of this has not stopped being a controversial platform on advertising security of x not x.
This week, for example, the Site AI bot grock went from the rails After experiencing anti-Semitic exit To require x to be offline. Instead of meeting another advertising crisis, Yanccarino has allocated – even though Reported before the grook eventAccording to the New York Times.
