Tilting Point launches $150M user acquisition fund to boost mobile games

Curve point To help scalize developers and applications, a new $ 150 million user received (UA) fund.

It celebrates this publisher For the third time placement A multimillion dollar fund (up to $ 130 million) in 2016 ($ 12 million) and in 2018. Among the first developments used by the new Fund, the mobile game developer starts in mythical games, the leader of the early learning game, and quickly growing rapidly rapidly growing web-based game center.

Kevin Segalla, Director General of the Torming Point, spoke with a bank with a bank with a bank to ensure $ 150 million for the purchase fund.

Segalla admitted that it was not what the user used to use. Before privacy on Apple’s target ads on Apple, the user was very effective. And the bending point was able to help more than 200 play scales over time. However, the effectiveness of the user acquiring the user without accessing the user with the allocation of the advertisers (IDPA) identifier in April 2021, Segalla said that Apple said.

But now a user’s acquisition fund came again, because mobile gaming companies and marketers learn how to cope with serious privacy rules and the market has learned that the mobile game app expands outside the store platforms, Segalla said.

“Now there are games out there and there are the ability to be there and scale there,” Segalla said.

The tilting point is that the user will be ready to reset the acquisition fund, and the company is ready to get bets again.

“We feel great at the floor of the floor. We are through a hard time and we will now work on all cylinders,” Segalla said.

He said that the success of the bending point in the growth capital comes from a deep understanding that there are years and developers needed and how the market changes. Designed as a long-term partnership, the fund provides the financial support needed to be successfully scale without sacrificing independence.

Tiltting Point, traditional publishers, business capitalists and financial institutions that do not sacrifice property experts, developers serve as a voting plate on financial institutions, UA concepts and financial victims. Developers do not have to have stock investors to get user access funds and do not have to invest in a ton of VCS users. Now comes from a bank.

The approach of the floor with this fund is designed to serve as a publisher, not a publisher, but as a real financial and marketing partner. The purpose of the Fund is to provide the equity necessary to increase the developers, regardless of the objectives, developers, traditional publishing deals.

Tiltting point does not ensure that it is necessary to ensure ensure ensure ensure that it is necessary to ensure fully autonomies, marketing strategies and decisions on marketing strategies and decisions.

“It’s a difficult time for the mobile gaming industry. Of course, it is difficult to start new games. “They raised the players LTV. They earned their user more effectively because they really learned how to do it for their special game.”

However, it is still difficult to get traction over time for new games.

“There are many creative products and have a new gameplay that attracts an audience and there are new platforms for intelligence” Segalla. “It’s really hard really. One of our discoveries is to work with great IPs.”

Therefore there are IPS-based headlines such as the point, Star Trek, SpongeBob, Barbie, Bluey, Avatar, Godzilla and more.

“But we do this great IPs because the vision and discovery is more difficult in the way. In the future, a new distribution of a potential solution. And sometimes a developer should do a job to reach these different platforms.” “But there is a lot there and you know that you can make a 5% increase of income with this platform or that platform and do it on a number of platforms.”

Tiltting point, on the market in the market, Studios with live games with live games with live games since 2016, 200 games were the first of Studios with live games with successful scaling live games. Previous UA initiatives of the publisher caused exponential growth for partners:

• Loop Games’ 3D 3D, monthly expenditure, monthly spending, with a monthly spending to 500 kg of sliding from partnership to $ 11 million.
• Joycity’s armed war noticed that the income with $ 40 million to spend $ 40 million.
• Haiku Games’ adventure rescue secrets, both tilting Points financing and branded connections, branded connections, providing stamps to ensure the rope for HASBRO integration for the increase in income.

“We know how important it is to be important for the developers of our UA funds, UA funds. “We left behind us that we helped us to increase the growth without sacrificing the capital we know, as the most valuable existence of where we are in this sector.

Tilting Point’s track record and deeply expertise speaks for himself. Like a publisher, the bending points began the game with the most popular entertainment franchise, including the latest Airbender and more than 90 developers around the world with more than 90 developers around the world and the latest Airbender and more.

“We have built a UA fund such as this and the secret sauce of our knowledge, combined with full management developers, and how much the integration of the definition is combined,” he said. “Investment in the character games has always been the main driver of our growth and how we set up part of our strongest partnership.”

By a strategic partnership and a large number of purchases, the bending point exceeded more than 80 game headlines under one roof. His world-class portfolio, SponseBob: Carty Cook-Off, Star Trek times, Narcos: Cartel Wars and Cypher 007 provide some of the most well-known licensed IP titles.