$ 0.30 coffee burns a billion dollars for JD.com, Meituan and Alibaba

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A Meituan Food Delivery Courier, China, China, March 29, March 29, March 2025, walking the electric scooter in Chongqing.

Cheng Xin | Getty Images News | Getty pictures

The most recent price war in China’s violent market is playing in the “Instant Trade” sector, where consumers began to spend consumers and other incentives.

The ‘instant trade’ sector is supported by mass networks of scooters who quickly and transport everything fast and fast to fast fashion and drink.

The space is mainly engaged in the structured e-commerce heavy weights, including three main players Jd.com Meituan Delivery Platform, which focuses on Alibaba, as well as historically food delivery.

The competition between these companies is the competition between this year and expanding all three of delivery networks, the merchants and consumers are in billions of billions in subsidies.

The result – very fast and cheap offers. Through JD.com’s Delivery Platform on Friday, Permane, CNBC, including 10.9 yuan or $ 1.50 in $ 1.50. Meituan suggested 13 yuan sets and 26.8 Yuan McDonald’s Breakfast set.

However, despite the benefits of Chinese consumers, the price war was also difficult for investors and profit. Meituan and Jd.comFor example, according to LSEG, this year, we have seen about 22% and 10% of shares, approximately 22%, 10%.

How did we get here?

A delivery shooter wearing a JD logistics form, while sitting in an electric scooter next to the Meituan Delivery box, in May 26, 2025, Chongqing regulates the helmet while sitting in an electric scooter near China.

Cheng Xin | Getty Images News | Getty pictures

Then, in April, Meitaun launched his own problem Jd.com with new 24/7 “Flash shopping“Let’s see, alcohol and electronics and the platform included in the categories such as the supply supplied in 30 minutes.

Companies engaged in the competition directly grew. Finally, both companies accused of using each other Competitive actions To prevent the founders from accepting orders on competitive platforms. JD was around the time of hiring more full drivers and the founder of Richard Liu’s photo Delivers food orders in Beijing in a viral propaganda.

He saw that month Jd.com Announce the first round to the first round of 10 billion yuan worth a food delivery discount program.

Subsidies and mass discounts are common in China’s competitive technological sector and a cause to cause anxiety For Beijing.

China’s top market regulator call In May, JD.com, Meituan and Alibaba’s capture.me calls on to obey the law and compete with enough. Retail groups concerns about Jd.com Knock-effect of subsidy programs and decrease prices. However, the Puskback had little impact to slow down the price war.

Tuesday, Jd.com Another 10 billion yuan investment was still announced to provide support for merchants on the platform.

Alibaban came after Taobao Ani Trade declared Saturday, the subsidy program worth 50 billion yuan (about $ 7 billion) in the next year (about $ 7 billion). He added that this day received 200 million orders a day.

On the same day, the discounts and coupons offered in Meituan saw up to a low level of up to 2 yuan ($ 0.28) of a cup of coffee, According to local media.

As a result, the company received a record of 120 million orders on Saturday and has received so many orders and has a temporary crisis of servers in certain areas, he said.

If all companies boasted the increase in instant trade user bases in recent months, it is unknown how much will affect the pricing war.

Meituan declare 10.2 billion yuan for the first quarter of 2025, about 63% of the year. At the same time, the following quarter warned that the growing competition in retailing immediately in retail.

In May, Jd.com In the first quarter of 2025, the operating profit reached 3.7 billion yen in the year, 31.7 billion yen in the year. However, the economists questioned by LSEG will fall in the second quarter and in the quarterly.

According to Nomuran’s analysis, the Nomuran, published on Saturday, JD’s food delivery, can create more than 10 billion yuan losses in the second quarter. Analysts’ assessment JD won about 10% of the instant delivery market on 20 million orders a day.

We look upon ahead, “We say that JD fame should be re-examined,” said analysts. In light of the expenses expenditose of Alibaba, JD may have to burn all the interests created by the main retail business – if he wanted to compete with two quarters – two market findings.

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