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Every year, Amazon He is a “record” day, and every year the company is about the performance of the annual sales event with a press release. The greeting announcement is not fully considered, the size is not taken into account, and more than each year increase.
Last year, the total number of goods sold in the Amazon said independent vendors were sold more than 200 million items during the head day event, “he said. In 2023, the Prime Minister “received more than 375 million products in the world.” In 2022, this number was more than 300 million and was 250 million north in 2021.
However, this year this is the fact that this long time the Amazon Watcher has started, the company is not disclosed on the number of items sold. The last time this choice was 2020, and the day was transferred from the summer until October. Earlier, in 2016, you must return to the second day in 2016 to find a package that does not provide any update in the number of “units.”
Why Amazon is not clear because I decide to hide this number for 2025 The head day was strange for several reasons. Sellers and large and small brands were to get acquainted with various strategies to fight the tariff chaos. And they try to woo increasingly pessimistic consumers. These factors can be weighted by the company’s decision to hold accurate numbers.
This year, the missing metric, Amazon spokesman Jessica Martin hit when they want Fortune The historical day refused to comment on an Amazon Blog posts that share the facts related to the events, otherwise the lack of special products for 2025.
It is possible to succeed in this head day to make sure. An analyzed analysis Adobe Sales for online retailers are estimated that it increased by more than 30% over the past four days of day period. And Amazon reported this year’s report, and four days of four days of four days in 2025 were reported in the previous days. But historically, the event does not work more than two days. This means that in previous years, two days and two regular days, this year entered four days. It is unknown how the company will change the basis of comparison.
We will see Amazon’s future earnings report later this year. Until then, the missing metric is asking for questions about how successful a successful day is.
Are you a current or past Amazon employee to share with this topic or a hint? Contact Jason Del Ray jason.delrey@fortune.com, jasondelrey@protonmail.comor via messaging applications signal and whatsapp 917-655-4267. You can also contact him LinkedIn or @delrey side X, @jdelrey on topics and In Bluesky.
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