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Weekly subscribers are now one of the most popular ways of iOS applies, these plans contribute 46% to the 46% subline A new report Adaptation with application income management platform.
A research earning $ 1.9 billion in income in more than 11,000 applications, this year, the weekly plans increased by 9.5% compared to 6.3% increase in the first quarter. Other paid plans, including monthly, annual and lifelong subscribers, are immersed to grow.
Adapty said that weekly plans increased with the increase in prices. The average subscription prices in the EU and the United States have increased by 12.2% and 12.5%, 12.2% between $ 8.3 and 8.1, respectively. Monthly and annual plans for comparison saw mixed growth in different regions. App manufacturers such as Spotify and Canva have tested with weekly plans in more than one market.
The report noted that 48.9% of the purchases of the United States are in second place with Europe and 24.8% contributions. In addition, the United States has brought more than 3-4 more returns from other regions.
In all regions, weekly plans were the best contributions to revenue. Most importantly, these plans, these plans, 60% in the lata, followed by 53%. In Europe, weekly plans, although the biggest money driver, there was a share of 38%.
There is a period of weekly plans, because in a few weeks, it is more difficult to protect users.
“The thing that accelerates the growth of growths limits life values.
The report noted that weekly plans are highly lifelong as the productivity and auxiliary. But the cost of driving annual plans in categories such as health and fitness and photos and videos.
Adapty also gave positive results by applicants that produce the developments that offer trials before submitting the subscription, applicants, 64% and 58% in the United States and Europe.
Apple faces the pressure pressure to change the App Store thanks to the verdict of both USA and Me. But Adapty thinks we will not see the effect immediately.
“We talked to some of the greatest players in space, and honestly inclined to cancel most of the majority of the enemy.
