Netflix starts using GenAI in its shows and films

Companies are developing your video AI Models and instrument Often, talk about working with Hollywood Studios to make possible work flow. Netflix said on Thursday that these films have started using AI and shows the shows it produced.

Speaking at the company’s subsequent results conference, the company’s CEO Co-CEO, TED Sarandos, platform “El Atonata” is the first final footage to appear “the screen, he said. He noted that Netflix’s domestic production group and a building collapse with producers came together to use the EU to create a scene.

Sarandos, using the AI, ended 10 times faster with traditional visual effect tools at the scene and has led to less.

“We believe that the creators are not cheaper, creators and creators are doing real work with cheaper and seizure.

Co-CEO Greg Peters said Netflix used a broad EU, including personalization, search and advertising in other regions, and the company aims to spread interactive advertising in the second half of this year. The company was spread earlier this year AI-Powered Search.

In the second quarter, Netflix received $ 11.08 billion, 16% per year and $ 3.13 billion. He noted that the users were watched in the first half of 2025 to the content of more than 95 billion hours, non-English names, all thoughts of all thoughts.