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BMW believes in Neue Klasse for the future



In a car market in a car market, which revised electr notice, BMW has updated its supported home strategy during its release Complete 2024 Group Report. However, compared to 2023, the revenue has been a significant year in a strong year.

Before the tax, the 2024th profit of BMW Group fell from 10.971 billion euros to 35.8% since 2023. This was managed by 5.6% of car revenues from 124.917 billion euros. Elimination (transactions between subsidiaries) increased by 49.9% to 24,333 billion euros.

Although The sale of electric vehicles of BMW was flown in Europe and even held the TESLA in July 2024The shipment did not go very well in China. The company fell to 13.4% to 7,71400 in China’s market, despite the total Chinese market for increasing sales of BMW and mini cars in China. This is very strong competition from local Chinese local brands.

In general, the BMW group, 4% of the mini brand, 17%, and Rolls-Royce shipments fell by 5% and 2% of BMW. The company said that more negative impacts are expected in 2025 The application of tariffs. Those detained so far include a margin of earnings between 5 and 7% in 2025.

Despite the Outlook in 2024 and 2025, BMW President Oliver Zipse, was optimistic about the group’s future in the presentation of the 2024 report. Many of this, the radical combination of the company’s neue class strategy, brand’s designs, platforms and Drivethrain, is reinstalled in a rotating way around the sustainability, a Basic attention to BMW. The name is back New class of the 1960sRevitalizing the company’s fortune.

Most of the majority are accepting the future of the battery’s electric vehicles (Bevs). However, the pace of change has been questioned in economic difficulties in the last few years. BMW navigated these difficulties more effectively than some carters. The company has now made many of the platforms shared with vehicles shared by the vehicle, which is easier than a match between supply and easier match between supplies and demand.

Neue Klasse is primarily Refoscuses in Bevs, but BMW still does not put all eggs in the electrical basket. The company plans to develop internal combustion vehicles and hybrids in some markets, depending on the customer demand. The BMW keeps the options open and is still promising in 2028 a hydrogen fuel cell transport. The company has been Road test tests a hydrogen-employed version of X5 SUV since 2023.

BMW remained loyal to Neue Klasse in 2020 during the pandemic, a bold move for such uncertain times. Of course, it puts money to the strategy. In 2024, BMW invested in 9 billion euros and invested in 11.8 billion euros. All this does not go to electrification, with some digital transformation and production facility.

The first neue classe car this year, with popular X5 and IX SUVs (calls to vehicles calling BMW sports activities). Initially, this will be built at the Modernized Plant in Debrecend. SAV, in the BMW 3 serial segment in Munich, then the beginning of the production will be followed quickly by a sedan in four new models over two years. Neue Klasse cars will also be produced in Shenyang, China and A New factory in San Luis Potosi Since 2027.

Although it was a difficult year for the BMW in 2024, he sent shock through car supply chains leading the turbulent tariff until 2025, the company is an increasingly important role in Neue Klasse Bevs, looking for a positive future.

This story was first displayed Fortune.com



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