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Games Majoru On March 11, in SXSW began in SXSW in Austin – only a number of invitations, gathering in the salon style. Gamesbeat and global video game trading provider have been developed by XSOLLA and brought to industry leaders, each event is the best industrial sounds, dinner, network and contact
A session: Solving the financing drought
In the first session, the chief writer of the player, Adam Boyes, Vivratato and Vivratato and Elizabeth Howard, Chief Consultant – services, how can the developers find the ways continuously navigate and grow?
“When we go to LinkedIn or talking to people in these industrial events, many people complain about the situation of the industry,” he said. “So it’s time to take action.”
Boyes started recently Vivrato Consulting With Co-CEO Chelsea Blasco as a welding for the complexities for the game industry for developers, publishing houses and stakeholders of the wide industry. In interviews with more than 200 managers, the financing project has found that one of the biggest problems facing the industry is currently. Howard is not a matter of finding and pitching the financing sources of many developers. They often struggle to see the bigger picture, most of their budgets are developed and evacuated everywhere.
“There is a part of the equation that should be part of the whole production schedule, which is not only spending on money and ideal, and ideal, which is not always busy and ideal, and there is part of the whole production schedule,” he said. “If you build an audience, you invest in understanding who this customer is, and it helps to develop an ideal way you will not end in anything that is still not playing on the market.”
Many developers enter the playgrounds by not knowing how to work with a studio in terms of game parameters, how to work and even know how much you would even ask. Or they do not understand what a Venture capital wants to do. For an investor often not only related to money; This is due to this investor, which is waiting for 10x returns in a 10-year period. And it says Boyes, Boyes, for the industry in any value model.
“Executors and investors ignore short-term gains, and capital production, and capital production, the creative ambition shows the ambition,” he said. “The price is the closure of the studio. Risk reduction means less expenses. Fewer spending means less capital, which means less creative.
Studios are increasingly, they only want to bet safely – only GTA and three triple games in the other house cost $ 125 million and cost the bank.
“I think my controversial question is that it is part of a body that requires a certain return, which requires certain margins to be successful,” he said. Howard. “This clearly requires long-term financial planning on a conclusion, for most parts, you can’t guess it will be like a game to try to play.”
And what is necessary to create the question of the question? The modularity may be the basis, said – more than a company that ends, to end and risk.
“Thus, the correct commander, the correct edition group, you are in development and find the correct financing model for you really proved in different stages,” he said. “This means a lighter, tiered approach, but it means something that we have responded to us to pay the price of many people who do not attract fast growth and after recent years.”
SESSION 2: Revoking control in mobile game
In the second session of the evening, Berkley Eganes, XSLLA and Mitchell Grey, along with Takahashi, along with Takahashi, along with Takahashi, with mobile game developers encounter mobile game developers. Today, the largest among them: players, especially in the United States and abroad, affect both new privacy laws. The number of information sources has increased and watching the player’s journey was inexplicated. EGENES, one of the most critical strategies to entrepreneurship, along with in-app ads, is attached directly to consumer parts as a web store and community channels up to the monetization strategy.
“We see a great growth of experience in the web shop,” he said. “For the past two and a half years, we have launched more than 550 web workshops for game developers and earned $ 1.5 billion for mobile game developers.”
It is a true direct user strategy that prepares an experience that allows you to try and get new offers and get back to your players and get back to more.
“You can really have a user experience,” said Eganes. “You can create your digital ecosystem, social media channels, disputes and truly this experience and bring this experience to a brand shop.”
Some AppsFlyer’s customers see 50% of their revenues from web-gray.
“We help marketers understand what creativity, which keywords are the most lifelong value.” “We do not only show you all your data and all your performance sizes, we send you such information to advertising networks for optimization, and it optimizes and finds more users for users.
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