Nike shares are exposed to 5 years of tariff and consumer reserve

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Nike shares, Sportswear group warns of global commercial war and consumer caution, has reached a little lower than in Friday, and consumers complicate their efforts to increase sales as part of a return.

On Thursday evening, the company wants to restore the market share of the two-month rival Adidas and Upstart brands, he got a bigger result than a new decline after a new decline.

Nike Shares took 9.3% on Friday morning, trading at Wall Street, fell to the lowest levels over the past five years and received the Group’s market capital over $ 100 billion. Shares recovered a bit to trade 6.1 percent in the afternoon session.

Drops are on the way to be the largest day stock price since the end of June of Nike When you are notified Sales will decrease from 12 months to 2025 and will be sorted as one of the largest in the last five years.

On Thursday, the General Financial Worker Matthew Friend, the company’s “in the current operating environment, including geopolitical dynamics, new tariffs, volunteer foreign exchange rates and tax rules”, he said.

The company has enjoyed a powerful holiday season, but its owned in the Jordan brand, and the classic shoe franchise has been reduced to “double digit” on sale. The softness of Chinese consumers was also reported.

Nike reduces the decrease in revenues in the current quarter, which is a strong US dollar in the northern America’s main market in the northern America’s main market. Analysts questioned by Reuters are waiting for the current quarter to 12.2 percent a year ago.

“We are not happy with our general results,” said Elliott Hill, who retired Seize as a chief executive in October. “We will better and do.”

The company drew a strategy, a strategy, a strategy, a strategy, a strategy in December 2023 in December 2023, failed with a strategy in December 2023. Analysts also criticized the dependence of lifestyle products and the oversight of fashion-based trends.

This resulted in a gym in another boat room and the Atheisure market to premium rivals such as Adidas and small, Hoka and Lululemon.

After surprising in the market on the market in the last June, Nike announced and retreated the transition of CEO Full annual sales forecast In October, he took the hill a few weeks ago.

On Thursday, the company’s total margin of 41.5 percent of 41.5 percent in the current quarter will be 4-5 percent until February.

Outlook, Nike’s revenues 11.3bn and net income in the last quarter in the last quarter with $ 194 billion.

UBS analysts, Nike’s profitable is a risk that Outlook could worsen, he said.

They said: “We do not believe:” Nike, we do not believe that the inclos will not worsen the range of products or marketing. The good news decided to increase investment in the near future to return to healthy growth over a long time. “