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A group of beauty companies, including industrial leader L’Oréal, I hope the European Union will rule out American cosmetic goods when spreading extensive tariffs next month.
Lancome, Maybelline and CERA and CERA and CERA and CERA and CERA, the company in Paris, in the North American region, had 11.8 billion euros last year.
However, because the region is a significant top hand, new tariffs can significantly hinder trade-related trade. In France, the beauty of the United States is imported $ 500 millionAlthough exports are worth about 2.5 billion euros, it is worth a quoting industry number that quotes by Reuters.
“If there is something in this title, there is more Europe’s American institutions and companies,” L’Oréal CEO Nicolas Hieronimus said this Financial times. He added that he called for a meeting in Brussels last week, before watching the fuel balance of all categories last week, be subject to the upcoming tariff.
L’Oréal’s Hieronimus warns the EU was united by other other executors who warned his tariffs that countermeasures could damage his operations.
“I say to people I met,” Look at the balance of trade and put a red flag to a category to lose more than you lose more than win. “
US President Donald Trump said he would apply 25% tariff in steel and aluminum, published a 99-page list of EU Revenge tariffs In the United States earlier in March. Here shampoos, perfumes, afterswers, sunscreen, etc.
According to the Oxford economy, the GDP of the Beauty and Private Care Processes contributes to 180 billion euros and 2 million people. Germany and France are the largest in the region cosmetics Markets – and are the house of Beiersdorf and L’Oréal, respectively.
Beauty comes at a price
Two-thirds of Beiersdorf in Hamburg American Business The United States is primarily from beauty products made in Mexico. What tariffs are the company walks can make sense We continue to serve the US market, including increasing resources and march prices.
The US market is especially attractive for beauty companies in a luxury slowdown. Emerged as country A bright place As consumer expenses are selected.
Europe is a heavy weight in cosmetics. Again, small and medium-sized companies benefit from exporting to the region Low import tariffs About personal care products.
Under Trump leadership, any tariffs were obliged to emphasize the global supply chain of the beauty industry. Creating production from scratch for more specialized raw materials used in cosmetics can be difficult and expensive.
In case of a situation that simply applies tariffs, L’Oréal’s Hieronimus was not very concerned, because many beauty products were prepared in the country.
However, they export their fragrances From Europe.
Beeersdorf General Director Vincent warning explained Ft “If it does not make it easier to apply to American cosmetics,” it would be ain to fire your feet.
“We will increase prices in the United States, when necessary, we will harm consumers in the United States and Canada, and we will harm our market, we enjoy us and do not need to leave us in the economy,” he said.
Tariffs will come into force on April 13, but the EU is still Harmful ideas of the enterprises affected by the measures.
Representatives in L’Oréal, Beiersdorf and EU did not return immediately Fortunetheir wishes for comment.
This story was first displayed Fortune.com
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