Commercetools, a pioneer in ‘headless commerce’, lays off dozens of staff

Application – Online store construction companies “Headless trade” platform to APIs – a few years ago, a great impetus in his work, raising money $ 1.9 billion After the World CovID-19 pandemic, it is increasingly in order to get online shopping and jobs to improve e-commerce operations.

Today the PlayBook looks a bit different and a little different for the application for e-commerce.

Techcrunch, companational accessories, over the past few weeks, this was about 10% of the staff after the last few weeks did not meet dozens of employees, including sales growth targets. Both a number of execution changes, including the General Officer and CFO to redefine the roles and roles stored by the previous General Information Security and Compatibility Officer.

“When our meaningful progress and work continued to grow, we have fully achieved our growth target in the last few quarters,” said CEO Andrew Burton, TechCrunch’s TechCrunch was in a memorandum. “This reality demanded that we will change to build our executive group and our council short, depth, strength, and a stronger future.”

According to the memo, internal operations such as “significant” reconstruction and memo, marketing, sales and internal operations, XR and finance will be carried out. Select the employees in the development of the customer and the product “after performance and influence” will be cut off. “

The full memory, which is shared by a source and confirms the original of the company, was published below.

Burton, talking to Techcrunch after contacting the Commod, said that about 10% of the company’s employees were affected today, but refused to give a exact number. Speaking to the TechCrunch, a source of the annexationary conditions, which is more than 70 people of today’s work, including smaller breasts, 20% of the last few weeks. Burton also added that the company has 25-30 open roles for filling.

It is a difficult blow to a company that has become a strong run in the market. Initially, in 2006, in 2019, Germany was built in Munich, Germany in 2019, received $ 30 million in financial supplies before retail. Supported by $ 145 million Insight partners in $ 300 million worth of financing.

After the Covid-19 hit, the application of the application ‘all types of work has increased. Three years ago, the spin-out investments were able to lift three years ago $ 140 million $ 1.9 billion assessment led by ACCEL.

Passing through all this, Dirk Hörig, the founder of the trade, managed as CEO. For replacement with Burton, 2024 was away from the highest position. (The spy was a seat on the board and is the company’s head innovation worker.)

At that time, the company did “Too outside“$ 100 million in the annual recurring income, Burton’s arrival was seen in 2025 or in 2026 as a previous prekurtsor. Burton refused to comment on an IPO or other future plans today.

At a high level of memo, well-known application was to lose the target, but became more concrete changes in the market.

Commercols were a very early movver in the “headless trade” space – for the first time by the spoc – a number of competitors appeared more. Among them, the President first reunited itself small merchants and is the shop where they work with the same larger retailers who gradually apply.

E-commerce continued to grow, but not at the pace of 2020 and 2022. Most recent US Census Bureau figures The fourth quarter of the United States’s retail e-commerce increased by a total of $ 308.9 billion to $ 308.9 billion, and all retailers are 16.4%, he said. EBAY has noted today to increase the sales of Q4 Total 1%.

Burton also quoted questions on how to play the effect of the application of the application and application of the applicant, which affects e-commerce companies of tariffs.

“We really had some ambitious goals because we did not reset to reflect macro-economic uncertainty,” said Burton Techcrunch today.

Finally, a major job for companies such as trading shops such as trading stores – competes against a new wave of a new market wave of the e-commerce market. Temu, Instagram and Tiktok represents a new social trade type that can all change the game again.

Those in court for leading companies and wherever you are, and people may want to shop in the future.

The memo is:

Subject: Significant update

Hello Team,

In the last few years we have set ambitious goals waiting for a strong market growth. We have made sense and our work continues to grow, we have not fully achieved our aggressive income growth targets in the last few quarters. This reality demanded what we would change to the execution and the executive staff and the Council to establish a strong, strength and strength.

As part of this, we decided to reconstruct several teams, carry out target discounts in certain areas and eliminate some roles. This decision is a necessary step to sharpen our attention to personal trade, talents, self-sacrifices or influence, and navigate and success in this turbulent market.

Many of you have set up strong relationships with their colleagues today. They form the application in a big and small way and we are really grateful. We provide all the effects of all effects to increase the market standard and provide continuous benefits. In addition, we continue to access our online platform, which offers various mental health support resources to support them in this passage.

I know that this process is difficult news. The change brings uncertainty, and we are eager to give as many clarity, support and direction as possible. To help answer common questions, sources are available, and the next thing has been announced.

To give everyone a place to give a place, all employees recently rested this Friday as February 28.

The Chief Executive will meet your department to discuss today or tomorrow.

What changes

C-Level Updates:

• Bruno Teuber (Cro) – The executive team from the executive team left the executive team until the end of H1. A new Cro search began; In the interval, sales will report me.
• Dan Murphy (CFO) – Exit from the Executive Group that advises until the end of H1. CFO role will not be filled backIt will report open financial, digital solutions and legal Matt Tuel (COO).
• Denis Werner (General Information Security and Compatibility Officer) – Switch to a match-oriented role under Dirk Hörig. Matt to switch to digital solutions with information security with information security under the Office of Hasjo Eichler and Roxana Dobres, which moves under the information security under the Tuel.

Significant reconstructed teams:

• Marketing (including BDRs) – An adjustment to pay attention to the enterprise GTM model and sales pods.
• Sales and transactions – Improving sales support and reconstruction to focus on the highest markets / customers.
• Functions presented (finance, people, etc.) – Teams connecting for better operational efficiency.
• Other effective areas – Choose the cuts Customer and product development after reviewing performance and effects.

The change is never easy, but it is in the nucleus of our work – helps to adapt to new realities in jobs. We are doing the same now. In us Company All Hands TomorrowWe will walk in more detail these changes – why, what and how we’re going to advance – stay loyal to the opportunity to fit the next things.

Andrew