Instagram is beefing up its search to compete with TikTok

Instagram Head Adam Mosseri, improving the search function of the company’s application, it says it is an area where instagram can do more to compete. Notes made on a last episode Come in a time when the “Build Your Tribe” Podcast, Young Gen Z users often become social applications such as Tiktok instead of using traditional search engines.

Instagram, of course, is in this confused, but he knows that his position can be stronger.

“We … we start to invest more in search of instagram, because there is so much incredible content,” he said. “And clearly, what we look for content – unlike looking for an account, it’s actually looking for several content types – not very good at Instagram.”

Exec said that the team that works in the search for the instagram of the problem is small, recently, this front was “strengthened” on this front on this front to increase more development on this front.

“It’s a long way, but I think it can be really good for people looking for things, because you can imagine, ‘it’s very easy to find’ more easily,” said Mosseri. “For the creators, it must allow the content to revive the content so that you do not receive each value in the first 24 or 48 hours.”

The way to search for the content of gen z and younger users is something in a period of time.

Google suggested how the problem affects the future as a search provider, a Google Exec in 2022 Social applications such as Tiktok and Instagram were eating in his primary workSearch and maps including.

The last autumn, Tiktok, began to compete with Google’s advertising by allowing advertisers Target the search results page.

Different market research also confirmed this turn when young people use the internet and web search, to different degrees. In a US study, for example, Google search and other rivals in Instagram Gen Zin Selected Search Engine.

However, this is still a nearest race and is not the one who has definitely won by Instagram.

One Bernstein Research Research was referred by Fortune In April 2024, 45% of Gen Zersin was used more than social media for searches and a 2024 Hercampus Research was referred to in EMarker 51% of the Gen Zers, first of all, for a short format video format, Google has preferred to Tiktok over search.

Mosseri’s comments, Meta’s instagram knows the next border that needs to compete, here is like a search engine, not just a social network to keep up with friends.

The average number of average users (creators) for Instagram’s bait within a day, he said that this part of Instagram will be “more public.” Stories and DMS (direct messages), meanwhile, where users interact with friends.

Another field aiming to compete with Tiktok in the search of Instagram is the recommended searches that appear at the top of the commentary.

The search for the proposed search in Tiktok is extracted from what people are talking about. This is something instagram wants to improve.

“Sometimes not in a real interesting context … in the video that loads someone, but in the context of the surrounding context – it’s almost always in the comments, and then there’s more and more,” he said.

He noted that the version of the Instagram application, which looks more than comments to increase search offers, goes out “Soon”.