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LeBron James, one of the largest figures in modern sports, this time made a date once again in the toy corridor.
Mattel announced the release of a new Barbie in the resemblance of Mr. James, made the first professional male athlete to follow it as a Ken doll.
“We are pleased to bring a new presentation of the fans,” said Krista Berger, Barbie’s senior vice president noted the Cup “Lebron Role model” and determines the ability to be a symbol of culture with a transfinible symbol.
Puppet Los Angeles Lakers Basketball player reflects the fashion and height before the game – this is a longer inch than the standard Ken doll.
In fact, athlete is 6ft 9in tall.
Comes like a new doll The company faces financial uncertainty President Donald Trump’s growing trade war in China, where Mattel production is under only 40% of the production.
Trump announced the tariffs of goods from China on Wednesday 125% increase. After taking revenge Beijing, he blamed “lack of respect” and said that 84% of the US imports will apply tariffs.
In the same announcement, Trump announced a 90-day break For countries with a universal “low interaction tariff”, which hit the United States with higher tariffs and continues with about 60 countries.
Mattel said he could increase prices and perhaps to make changes to its supply chain. Consumer and business groups in the United States have warned that tariffs may pose supply chains and cause higher prices.
The new Ken doll does not show to athletes in the form of basketball. Instead, a variable jacket was decorated with “LJ” on the front.
This is a Ohio patch and a crown patch in one arm and 23 number – basketball shape number – on the other side. In the back, along with the phrase “Lebron”, “only one child from the akron” is clearly printed along with the city of Ohio.
Under the jacket, the doll wears a shirt that reads “We are a family”, a nod on the foundation of the star. The doll includes accessories such as basketball, headphones and sneakers.
In a presentation video broadcast by Mattel, Mr. James reacted to see the doll for the first time. “Oh, that dope!” He says the sculpture. “It’s very cool!”
As there is a toy with doll accessories, “a little lift, looks skinny,” he joked the lebron ken doll.
The action is a remarkable point for the 65-year-old Barbie brand, which has diversified puppets in recent years and reflecting wider careers, body types and backgrounds.
Barbie has previously been athletes like Serena Williams, Naomi Osaka and Megan Rapinoe, Mr. James – and the first male figure not from the entertainment industry.
Mr. James, two Olympic gold medals, and his name, saying, “Kenbassador’s new name in his behalf, is more than basketball.
“It’s an opportunity to get confident and show children and show children, and to recognize the strong impact of role models that can achieve greatness.”
