Mark Zuckerberg, Cristiano Ronaldo, Jennifer Aniston and Princess Harry’s have something in common: There are rings for us.
Founded in 2013, Finland is on the verge of growing nutshell as in the growing technological leaders. This year, this year has doubled this year and for sale for sale for $ 500 million.
OURA was led by a $ 5.2 billion worth of loyalty management in December in December. In the capital injection, it is the main stage given that this figure is estimated in half of this figure two years ago.
Preparing to expand the global wearable technological market 14.6% until the end of the decade. These groups, smart glasses and rings are those who see the most growth.
This may be the beginning of the popularity of the company, because the company also plans to go “outside the ring” with the flow of new financing, CEO Tom Hale gossip.
“We see a kind of cultural actuality here that it turns into a short name for what you do. This is not a note notes,” Hale said Fortunetoward Next leadership Podcast at the beginning of this year.
So what did he do a worthy opponent for apple hours of the world?
Put in order
Oura, Petteri Lahtela, Markku Koskela and Kari Kieda wanted to find a way to collect health information in Finland finger.
In 2015, the young start kickstarter campaign (like Peloton and Allbirds), began when they grow up More than $ 650,000 up to the end and more than six folds. The following year, the oura won a CES innovation award that helps to build it as a technological company.
From the first days, the approach to the general health of the head, handed over to many others growing in a growing way towards health. Rather, the OURA Ring warns people who hit Hale’s Sweet Spot, which is a sweet point with a certain customer set. this Financial times.
Our application users of the OURA reveals the preparations for the “preparation account”, a few-100 to 100, sleep quality, heart rate, body temperature, and various health measurements, including the heart rate, body temperature and other.
“It is for anyone who wants to better understand the condition of worn technological health and more optimally.”
MELBOURNE, Australia – October 18: Prince Harry, Sussex Duke, Oura Health Fitness Viewer Ring and Meghan, Sussex’s Southern Melbourne Beach, Australia Beach and Melbourne Beaches and a fierce environment to provide a trash in the beach and a safe environment The 16-day autumn tour of Sussex and the official 16-day fall tour, Tonga and New Zealand. (Photo Scott Barbour / Getty Images)
Apple or Garmin’dan smartwatches serves or exercises daily assistance program, but not comfortable to wear all day. They need to be charged more often. On the other hand, our rings are more comfortable as an accessory like an accessory and have a longer battery life.
Latest version, Ourura Ring 4, Starting in Octoberalso aims to be smooth in the appearance and feeling.
Don’t let us think that the size of the enlighten the size of our owners is less understandable. The ring is subject to the subscription model that costs over $ 350.
Put a ring
Health and longevity Hot topics and these trends play a long game in the technical market with food.
Celebrities wore the rings of the rings, which are a culmination of the total injuries collected in the last ten years. Ceos thinks that the device has increased its work by giving them specifications Energy levels during the day.
So far, the head is a leader in pionering technology. Hale confidently erase Apple, entering the worn ring market, leaving the Finnish company to fight the pool of small, but growing rivals.
However, Hale saw a fire ring unmixed people who united the trail of an apple with an abrasion Fortune.
There are many rivals: for example, Samsung, for example, launched a galactic ring that does not pay the subscription fee and is one of the largest technological companies in the global scale. Again, Hale is unconditionally by competition; It claims that After that Wearing technologically emphasizes the unique value of this category.
Meanwhile, the OURA Ring finds new ways of being invaluable: used In the proposals of marriage and emphasized that Americans are the leader up to Donald Trump election.
Women are women who have women between 25 and 34 years old, which make up one third using the rings of women. After Trump’s victory, Hale, to ensure that the concerns of medical information confidentiality will keep users secretly.
“Our work model is serving you and our goal in serving you is to improve your health,” he said. Fortune. “You think you are as our competition, perhaps not quite so soft
A version of this story was originally published Fortune.com In 2024 December 2024.
