Xsolla and Altava teamed up to bring luxury fashion IP into gaming

XsollaA global game trading company brought Fashion IP games with fashion and virtual entertainment company, fashionable fashion and virtual entertainment company.

The Altava Group was originated from LVMH La Maison des Startups program.

This cooperation Xsolla GAME developers and publishers will close the developers and publishers with a wide catalog of high-quality brand digital fashion assets of Altava and will open the expandable, luxury fashion IP to integrate the game experience.

According to Morgan Stanley, the digital fashion requirement is managed by 2030 to $ 50 billion, personalization, immersive digital environments and avatar-based trading.

Together, Xsolla and Altawa will allow the developers to provide an avatar customization and exclusive brand content through a special online market equipped by Xslala. Partnership developers Altava’nın owner 3D fashion AI tools allow virtual goods based on luxury brands supported by safe relations along the avatar systems and fashion and entertainment industry.

The partnership brings together opportunities to create assets and earn money in the game with leading entertainment and fashion IPS. This will allow Digital-Physical Integration, Physical Goods to purchase along with XSOLLA through local physical activation in the world. Cooperation, to increase global appeal, will unite Altava’s AI-powered fashion technology (K-POP, Idols and K-Drama IP) for entertainment elements (K-POP, K-Drama IP) will connect the EU-worked fashion technology.

Additional brands and additional campaigns are planned on more than one platform in 2025.

Chris Hewish, the head strategy officer of XSOLLA, “The digital fashion innovative approach of the Altava is facilitating games to touch the game trading, an immersive, expandable and original luxury fashion experiences to touch the global appetite.”

The Altava portfolio has more than 3,000 fashionable assets optimized for use between games, virtual platforms and various avatar systems. It represents previous project cooperation with more than 20 leading luxury and fashion brands, including assets, balmain, Clarins, Fendi and Renya. Developers will be able to get this content through the Khsolla’s trading tools and integrate the games for avatar customization, market lists and game events. Cooperation offers a flexible exchange model between digital and user-generated assets.

ALTAVA Qrupunun baş direktoru Andy Ku, “XSLA ilə bu tərəfdaşlıq,” XSolla ilə bu tərəfdaşlıq, rəqib mədəniyyətin mənalı bir hissəsi kimi, yeni təcrübələrin, markalar və oyunçuların, markalar və oyunçuların, markalar və oyunçuların, markalar və oyunçuların real dəyəri yaratmağımızı sürətləndirir. “

This aims to expand how the Xslala and Altawa, Fashion and Games, Premium IP, cultural actuality, IP based physical integration, IP-based physical integration and interactive practices managed by the player.

Explore how Xsolla and Altava brought digital fashion and find the integration opportunities, visit XSLLA.Pro/xsolla-alava.