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Google said on Wednesday, in 2024 that he had suspended 39.2 million advertising scores – more than three times the number in the previous year – advertising fraud.
Using large language models (LLS) and using alerts such as businessmen and illegal payment details, the search giant said that the search giant can stop the “vast majority” of advertising accounts before giving no ads.
Last year, Google rose more than 50 LLM accessories to increase security protection mechanisms on all platforms.
“It’s very important for us, it is very important for us, and there are still people throughout the process,” said Alex Rodriguez, a general manager for advertising security in Virtual Media round media.
Executor told reporters that more than 100 specialists are in Google, including ADS Security Group, Confidence and Safety Section and Researchers from Deepmind. Deephake analyzed advertising scammers associated with public temperatures and took countermeasured measures.
The company has submitted technical contrary instructions and more than 30 announcements and publisher policies last year. The company claimed to suspend more than 700,000 offensive advertising accounts allegedly allegedly claimed.
Only in the United States, Google, 39.2 million advertising accounts and 1.8 billion advertising, announcement network abuse, trademark abuse, health claims, personal advertising and distortion were 1.8 billion advertising.
The second largest Internet market in terms of the world’s most populous country and China has suspended the 2.9 million account last year
To suspend the entire advertiser, Google has suspended 5 million accounts for fraud-related violations.
In general, the company has almost half a billion announcements related to fraudsters.
Google also approved more than 8,900 new election advertising advertisers in 2024, and 10.7 million election ads have been identified in 2024. At the same time, Rodriguez noted that the volume of election advertising was relatively small compared to general ad numbers, and this year did not affect security measurements.
In total, Google said that last year has prevented 5.1 billion in advertising and raised 1.3 billion pages. In comparison, this blockhead More than 5.5 billion announced and took action against 2.1 billion publishers in 2023.
Google told Techcrunch that the progress was improved in the efforts of the declining number. According to the company, the early detection and suspension and suspension of harmful accounts are produced or less produced or reached on the platform or reach the platform.
The company also restricted 9.1 billion advertising last year.
The large-scale suspension, which is important, sometimes concerned about how a company applies to the rules of the company. Google said he suggested a reference process that combines human feedback to ensure that it is “appropriate measure”.
“Some of our multiple messages, some messages, regulated or thought, sometimes we have been a few more confusing and advertising a bunch of advertisers. Rodriguez said.
