Judge rules Google illegally monopolized adtech, opening door to potential breakup 

[ad_1]

There is a federal judge ruminate After Google, the United States and eight countries, a two-year saga, rounded a two-year saga, violated the “deliberate and maintenance and maintenance” antitrest laws Preliminary complaints against the alphabet-owned company.

The court will set a briefing schedule and hearing date to identify the identified means of appropriate means for antitrust violations in a Thursday document.

Treatment, Google advertising work, ADX advertising exchange and DFP (dubleclick), which includes the advertising server used for broadcasters, can force the advertising work to divide the advertising work.

Or the courts can force the means of conduct to be entirely on Google on Google, but fair competition may apply to the exhibition to ensure the exhibition competition to prohibit their exchange or demand in auction.

In a separate antitrust, he found another federal judge last year Google has illegally monopoly the general internet search market. The judge has not yet received a treatment for this work, but is expected to be in mid-2025.

In the ADTECH case, Judge Leonie M. Brinkema Memorandum said that the bidders could not prove that there could not be the appropriate market, which will prove that there is an appropriate market to be “Open Internet screen advertising networks”. These networks help advertisers to receive display ads via the open website, so it is beyond closed ecosystems such as Facebook, Instagram and Google.

The judge said that Google, Google, Adtech, the team and Ilgiflamine and illegally tie and illegally, and the broadcaster is sinful by the Excessive Party in Adtech.

“We will have earned half of this work and we will apply to the other half,” said Lee-Anne Mulholland, Vice President for Google Regulatory Affairs, told a statement sent by e-mail. “The court does not harm our advertisers and purchases such as advertising tools and doubleclick.

The Forensic Department – California, Connalado, Connalado, Connnnalado, New Jersey, New Jersey, New Jersey, Rhode Island, Tennessee and Virginia – File Interview In January 2023.

DOJ, Google claimed that Doubleclick purchased Doubleclick in 2008, he signed a monopoly in a competitive behavior. Google then bought in 2011 to control the supply side of the name market. The government says Google has allowed Google’s advertising prices and harmful publishing prices and harmful publishing.

The trial of this case began in September 2024 and lasted for three weeks, continued with arguments that closed the arguments submitted in late November.

This article has been updated to include more information about the work.

[ad_2]

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *