QVC CEO, ‘All retailers live in one place’ Silver Lining Tariff Panic and should not prefer a company ‘

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• QVC can change suppliers and prices to adapt President Donald Trump’s tariffs, but these changes will not change the work, David Rawlinson II. The cartridge said This New York Times One silver lining of tariffs of navigation tariffs is that all retailers must meet them.

President Donald’s markets shook the markets and sagged the fears of the exhausted decline, GVC Director General David Rawlinson proposed to find it.

As the shopping network is included in the Air Trump’s 145% Tax The most importable qVC from China-Rawlinson is ready to adapt and at least retailers in ships related to the same ship.

“We will walk around the environment as a variable,” Rawlinson tell This New York Times In an interview published on Friday. “One of the good things live in one place. Thus, a retailer should not prefer the other to another.”

QVC-QVC stands for quality, value and convenience – what tariffs for television and online market work would already say. The supply of China is “important in case”, Gregory MAFFEI, QVC-parent executive chairman Quran retailerIn February he said Call with investorsAdding a company thought that the costs needed to be reduced to consumers.

QVC, more promising buyers during Pingset Lokaldown could not save the company’s speed, when more promising buyers spend time watching TV. Consumers moved away from cable packages in favor of the flow and saw a steep competition from platforms such as QVC, Temu and Shein. QVC announced that he planned to revive sales in the beginning of this month Partner with tiktok Start the flow of five non-stop shopping in the application.

Rawlinson, when it comes to tariffs, the QVC will have to assess changes to importers or customer prices, but changes should not shatter the company’s basis.

“We have to get different. We should be a different source. We may have to price differently,” said Rawlinson Now. “We can compete differently, but the basics of what we do is not going to change.”

He added: “The really important thing is to help people see a way to the other end.”

Despite the countless retail executives who apply to investors’ tariffs since Trump returned to the White House, despite many CEOs Took place on a level The effects of experiments were transferred outside China in response to the first period of tariffs during the diversified supply chains or the first management. According to Maffei, the QVC, since 2018, was not excluded by taking the “significant amount of source” from China.

QVC did not answer FortuneRequired for comments.

Is tariffs equal to all retailers?

Although the tariff environment is so much variable and unexpected, each retailer, Professional literature of Harvard University, which examines social media and Marketplace platforms.

However, each retailer will be taken in the same way, he said, and it could vary according to the size and type of work platform.

“Maybe believing that the tariffs are like e-commerce and likes to likes the likes Amazon It’s a little different from what they affect Diamatic or a large brick and a mortar retailer, “Weigel said Fortune.

In Amazon, for example, the price competition is intense and transparent, Deigel said. Many buyers are not branding, looking for a product, will receive a more affordable product, will receive a more affordable product, encourage the cost to keep costs down. Amazon should not take a good reason to keep the costs down, partly the consumers should not criticize the missile prices. The company is also Punishes some vendors To increase prices as a result of the tariffs that cause sales Fortune‘s Jason Del Ray Friday, referring to many vendors.

Wiigel, a retailer’s recipes can be even harder. Some platforms can rely on Chinese suppliers more; Like a giant like Walmart, small marketplaces can not eat the costs of tariffs, as do not go through them until consumers.

GVC, which treats inventory, holds many resources in the story component, faces different problems, Dani Nadel, President and General Operator, E-Commercial Consultant LentVisor Fortune in an email. Because the entertainment component of the case was more attracted to marketing and price regulatory components of the QVC, but Nadel further violate the rhythm of the proposed tariffs.

“Tariffs drive costs, delays delays or delete all rhythms, repeat all rhythms, repeat the air strategy to re-evaluate the seller and protect their customer experience and

This story was first displayed Fortune.com

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