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EXCLUSIVE: Amazon does not punish some best sellers to aggressively enhance prices within the US-China Tariff War



Slightly Amazon vendors recently bought an unexpected shock After the President increased the prices to cover the costs of the Trump’s Tariff War: online retailers punished the giant lists.

But this week, some of the same best sellers explained Fortune this Amazon It seems that it turned upside down and now allows them to reduce them to 25% without punishment.

“Something happened,” he said. “(W) E, almost all recipient boxes received back.”

These penalties were “buying now” on the merchant product pages used by Amazon to “Add” to the basket or purchase Amazon buyers. Amazon, amazon, it is known as “losing the purchase box” or “bury the purchase box”, which means buyers should take extra steps to get what they want. If a product and in turn, a seller is one of their main income drivers, a product and in turn can be a seller.

Historically, the reasons for pressing the Amazon purchase box, the merchants of the merchant were afraid to pressure the merchant to reduce the prices for sellers or brands to adapt prices on their website or competitive retailer. From a central point of view in the antitrest state of the Last Strategy Federal Trade Commission against Amazon.

But in the opinion of the seller who speaksFortuneLast week, the seller’s growing price on Amazon was on its website and on any opponent’s sites and belonged to the seller’s product brand, the issue was applied. Amazon did not give any reason to not be punished for sellers, but many estimated that many prices were as many as many.

The affected, complained that the sentence was unfair, as they began to receive an important financial wheel, without significantly increasing prices. Inmost, enterprises hurt the enterprises equally.

In the case of the General Director of the house furniture, his company lost the purchase from a sudden Boxing After increasing the prices, a wide range of products increased by 20% to 20%, and a new 145% tariffs related to many Chinese imports. Despite the fact that the company’s brand owner, it came to despite the only person who sells them in Amazon.

However, for most of these substances, for most of these substances, 20% of these substances, as well as those who sell on the site, he said that Amazon demanded anonymity from the fear of revenge. CEO, Amazon said he did not give any reason to eliminate this company.

Amazon sellers who have the other two best Amazon sellers they receive last week Fortune On Monday and Tuesday, Amazon did not squeeze their lists, despite the 25% increase in their prices. They and other brand CEOs suggested that they could relieve Amazon FortuneThe original report on this topic last week. But if so, it is not known.

The Amazon spokesman Jessica Martin did not clarify the open face, on the contrary, the reference referred to Five-year-old Amazon blog post This explains how the company identifies the placement of the received box. It is not known that recently increased prices significantly, or only in Amazon, which is back for all brand owners.

Amazon General Director Andy Jassy’s Amazon Sellers solving the effects of higher tariffs were removed a week and a week and a week.In an interview in CNBCOf course, the Amazon’s vendors said that the customers would work to “pass this value” and that they would understand what they do.

The situation is a difficult thing for Amazon. As they see the sellers, it can allow some price-gouger to collect prices to collect prices, but also the purchasers are risking to an acute price increase in Amazon.

However, the price increase for vendors producing or importing the main materials from China often serves as the most immediate and legitimate solution for growing import costs.

Some Chinese suppliers offer us Amazon vendors, which has increased most of the price of tariffs, but using illegal methods, like Fortune declare. Others send their goods to the low-tariff peoples, which sent their goods from China to the peoples from China to the peoples from China to the low-tariff peoples from China and from China. Other merchants are still thinking of a “major conversion”, which is a significant amount of goods from China, and then another little tariff, and then another little tariff.

It is a liquid situation for brands and merchants, and now it seems, at least for some, the price increase in Amazon returns to the table.

Are you a current or former Amazon employee or a seller with a hint to share on this topic or share? Contact Jason Del Ray jason.delrey@fortune.com, jasondelrey@protonmail.comor via messaging applications signal and whatsapp 917-655-4267. You can also contact him LinkedIn or @delrey side X, @jdelrey on topics and In Bluesky.

This story was first displayed Fortune.com





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