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South Korea– East Asia seems to be a strange target market for the match group for the mine and childbirth.
“There is a sharp problem of Korea,” when it comes to long-term relationships, with a 40% reduction in marriages in the 10-year period, Malgosia Green, Asia CEO will be not.
Match Group has recently launched a Korean application prepared by a couple’s app, which is a more serious relationship or a pair of marriage, unlike tinder and hinge. (The match is also offered in South Korea)
Green believes that the couple may have a good fit for South Korea, taking into account the success of a country in neighboring Japan, another country decrease Population.
Extracting from government information, it offers that one of ten marriages in Japan is due to the couple. Twenty-five percent of marriages in Japan occur through acquaintances. We can withdraw their share, because the couple is a leader in Japan, “he said.
The match was paired in accordance with East Asian markets. The application asks users how often do you want to meet with your mother-in-law “or” you want your children. “
Doubles do not make the answers clearly, but the application is trying to adapt to people who adapt to these “realistic minds’ questions.
“This is our market market for the Korean market,” he says green.
Demographic change in Asia
Although it was born last year and became a moderate uptick in marriage, South Korean demographic situation Japan remains the most extreme among East Asian societies, and others like Singapore, Taiwan, Hong Kong and Mainland Chinese.
South Korea in 2024 in 2024, in 2013, under 322,807 in 2013, in 2013, fell to 8,75 children fell to 0.75 children per woman in 2013.
Where is the match in Asia?
The match revoked $ 3.5 billion for 2024 and reported a 3% increase. Asian income decreased by 6% in the same period, reached $ 284 million. Global payment users decreased by 14.9 million to 5% to 5% per annum.
The company recently brought Zillow coated founder Spencer Rascoff, will be his CEO in February because he tried to attract more users.
However, the Asia-Pacific, the Asia-Pacific presented new opportunities for the match, the payment of income in the region in 2024 increased by 9% to reach a million users in Asia.
Japan and South Korea are trying to promote money to encourage people to have children, but people try to meet through events as a rapid acquaintance organized by the state. Green says the match is already partner with the governments of the prefecture in Japan.
If the match is now directed to South Korea, Green looks at India as the next target of the company in Asia.
Despite a long history until a long history, Green says today’s Indian parents hope to give their children more agencies. Marriages for love are more accepted than five years ago today, referring to the green survey information.
“We see an opportunity for a high-intentioned marriage-oriented application,” he says green. “There is no one who plays this space on the scale.”
This story was first displayed Fortune.com
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