The RealReal founder Julie Wainwright has a startling new memoir

Julie Wainwright took two companies, a very incredible feat public by any standard. In his new memory yet, Time to get realReaders offer something more valuable: a sharp view of the management’s mixed truths. Wainwright shares the first major failures that are highly achieved by many highly achieved CEOs, but the first major failures of Pets.com, including the first major failure of many, including the first major failure of many.

If you have a certain age, you definitely remember. It was immediately recognized thanks to the memorable at the beginning of online animal supplies socks puppet mascot And attractive slogans, “because pets can not drive.” The Dot-COM Bubble’s explosion is just a freezing moment, it will shade the Wainwright career for about ten years. “When I talk to employers, ‘no one goes to hire you,’ ‘he said. Wainwright said at a meeting with this editor earlier this week.

Vainwright came to a shock, taking into account that the career trajectory is visible first. After cutting his teeth in Clorox, he rose to the women’s leadership in the 1990s. Berkeley systems and then the CEO of the online video store reel.com, “tone watches” worked, but was happy, he was happy selling to the hollywood video. “I worked better without just a boss,” he said.

Then he came to collapse that constantly violated many careers. In 2000, Wainwright Pets.com community took the society to close it this year only in the Dot-COM bubble explosion. The professional coup was worse in an individual: he said that the company informed the staff of the company’s closure on the same day, his husband asked for divorce.

“My work is gone, I’m divorced and I don’t have children.” The issues are worse, the media coverage was “incredibly negative and interfering.” After the closure of the company, journalists showed it at his door.

Wainwright describes how much it happens as a long winter, here only offers tournament tournament efforts in failed companies. However, these intersections caused the significant second act. Founded in 2010 RealrealTo help the pioneering pioneering the luxury cargo market online. Like many founders, Wainwright fell out of his house for the first time, but today it is also aimed at selling 1.2 million square feet area and operating centers in 90 days today. It is also an open company; On his second visit, Wall Street took the outfit through the traditional IPO process in Wainwright in 2019.

Unfortunately, return to this victory has its hard chapter. In 2022, Wainwright, recommended by members of the Board, suddenly pushed from Relerreal – no other twist without sharing. Instead, it calls the names in the book, and early this week, he described the “power game” that he did not receive the company’s money and work better.

Wainwright – fully supporting the company CEO (It was the first rent of the company) – still pissed. “No founders of any builder will be able to shoot and remove the book, and this is honestly refreshing the book. In the corporate world, people are often a flat shooter, wainwright rotating people to spend their voices themselves; If he doesn’t like anything, he will hold their fists. If someone rotates differently than he saw the story, he will call it. He says where he messages.

This is better about the memory – this reader’s review – Wainwright is the ability to offer only personal verses, but practical wisdom. Sale employees are a certain way by the decision of the Bondu and hired one leadership rating quadrants, including one of the worst species, meaning, meaning “bully and and replace their ability to force and change their skills.”

There is also an interesting new chapter. Continues entrepreneurial journey with Wainwright PlaceA nutrition company that develops individual dietary recommendations based on genetic and individual needs.

Find our full conversation hereTechCrunch’un strictyvc download podcast. At the same time, if you are interested in an attractive reading that both proposes memory and enterprises, the founders offer something more valuable than idealized success stories, you can buy a book here.

Wainwright when we talk, “I personally wrote a realistic view of entrepreneurs and hopefully inspirate them, and you will probably think twice and do not make mistakes.”