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Meta says Chinese retailers spend digital advertising


On January 7, 2025, this photo illustration created in Washington, DC, Mark Zuckerberg, meta CEO and meta logo.

Drew his anger | AFP | Getty pictures

China’s online retailers, Facebook and their spending on Facebook and Instagram, President Donald Trump’s reacted to the country’s harsh trade policy.

Meton Finance Head Susan Lee said that “Asian-based e-commerce exporters” have reduced their expenses with social media company. Most likely, these companies did so because the de Minimis prepared for the trade cavity It ends this FridayLee said in a while Earnings in the first quarter Call.

“Part of this spending was redirected to other markets, but the total spending for advertisers is below the levels before April,” he said.

Trump in early April has signed a signed disposal Say Minimis Trade Exceptions for Chinese Import, which is online retailers Before and shein. Analysts said they believed that Temu and Shein are bulk Sales associated with China, which is $ 18.35 billion in meta in 2024.

According to the company, the ad sales of methane in the Asia-Pacific region reached $ 8.22 billion for the first quarter. This was below the Wall Street forecasts worth $ 8.42 billion.

Lee, the second quarter of the second quarter of the second quarter will be $ 42.5 billion to $ 42.5 billion to $ 44.5 billion.

“It is difficult to know how things will play in a quarter, and no doubt it is more difficult to know this for the rest of the year,” he said.

Comments What Echo Google He warned about this during his time last week Waiting for headlines Especially to advertising from the Asia-Pacific region. Similarly, Whimper Said it was Tuesday “Experienced headlines To start the current quarter. “

Trump’s Chinese tariffs 145% of tariffs also affect the Meta’s reality laboratories section that creates virtual reality and expanded reality devices.

Reality laboratories had one Operating loss $ 4.2 billion As the first quarter, the sale of $ 412 million in sales.

Meta, 2025 capital expenditures will be more than $ 72 billion to $ 72 billion, more than $ 72 billion, more than $ 72 billion, he said.

“This updated worldview reflects additional information central investments to support our efforts of artificial intelligence efforts, as well as the expected cost of infrastructure,” the company said.

As for the higher expenses of the infrastructure apparatus, LIA Analysts are “the result of the suppliers caused by countries,” he said. The value of the infrastructure and the value of the goods sold “partially offset” is “partial replacement”, “partially replacement” for the total costs for 2025, he said.

“Given the ongoing trade discussions, there are many uncertainty around it,” he said.

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