Reddit’s AI play is for the Google crowd, not just the community scrollers

Reddit CEO Steve Huffman said that there are two types of people coming to the social media platform: slideers and seekers.

The slides are those who play the role of Reddit to R / Popcudrurechat to R / Popcudechat about the main product and passionate topics. Then there are seekers; People who can write a special request to Google search and real people to find real advice and reviews in the end “Reddit” “Reddit”.

Reddit AnswersEncrypted answers and summaries from the company and existing reddit messages are for searchers. And early results offers its already tightening.

“Until often, we did not set up a product for them,” said Reddit CEO Huffman on Thursday with the call to earn a profit in the first quarter. “Those users don’t come to reddit for a society right now. They come to the answer. I think we can [acknowledge] Use it to make the user brings us and to be more effective in solving. “

Reddit has a 1 million-week active user of the product since the answer is announced during the answer Started in Beta in December. Last month, Reddit expanded the answers to the United States and Australia, England, Canada and India.

The feature in Beta is still in beta, currently lives as an experience in the navigation bar. In 2025, Reddit plans to connect the answers to the platform in several different ways.

Huffman, the most open way to do this, users can connect the answers to the main search box that allows users to write a complete request.

The executor also said that the company’s answers are investigating the ways to integrate the launch of the user’s journey.

“So you are the first time to see what is in Reddit and learn that Reddit is looking for almost what you are looking for a new user opening reddit

Another “access point” for answers will be through external search, “Assistant [users] Get a more open or easy analysis version of the reply in Reddit, “Huffman said.

This can also protect Reddit to be in the mercy of Google search. In the fourth quarter of 2024, the change of Google search algorithm, despite the beating of earnings, investors caused some “volatables” with the user growth of investors.

“We want open platform and people to find reddit content [Google] Search, “Huffman said. Consciousness and visibility of open drivers. We can also create variations and we’ve seen some times this year because we look forward to some shells along the way we google. This is expected in any year, but considering that the search ecosystem is under heavy construction, it can be more bumpy than nearby. “

Reddit’s shares increased by the analytical gain of the society with the expectations of an analytical gain and stronger user growth. The company added $ 392.4 million, 61%, an annual year, adjustable EBITDA, 115.3 million and a 31% increase of daily active unique users.

In the second quarter, Reddit calculates $ 430 million for $ 410 million, and EBITDA was adjusted between 110 million and $ 130 million.