Lamborghini joins DreamHack Dallas as a main partner

Autoomobili announced that Lamborghini attended Dallas Dreamhack As the main partner, the event organizer cooperates for the first time with the ESL Faci Group. The car company said that this is a special Lamborghini Revuelto-nu (both physical and digital form), with extensive especiary and game audiences. DreamHack occurs in Dallas on May 23-25.

According to Lamborghini, participants will be able to drive in a massive 300-square-meter cabin, as well as in one of the asphalt games in the cab. Digital collection items will also be able to provide unique experience. This movement marks a “strategic expansion” for “branding” as you plan to deal with a younger demographic directly through a contact with a brand.

In the statement, Christian Mastro, who is the marketing director of Lamborghini, “It is not only the first appearance of any car brand in Dreamhack. Automobili Lamborghini is more than just the performance; Achievement, a lifestyle and a dream. Lamborghini’s With the design, fiancé and advanced style, strongly resonate with new generations – immediately see it and see the values, desires and personality as a true expression. “

Jasmin Haasbach, the Global Brand Partnership of the Esl Facult Group, “Delamhack Dallas with Automobili Lamborghini, out of sight, here in the lifestyle, essports, esports, sim racing and metaverse a passion, innovation, innovation, innovation and a note of the society collided. “