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YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators


YouTube announced a number of initiatives designed to attract more television advertising dollars to the platform on BrandCast, which is an annual account for advertisers. It should be noted that Google’s video service expands relations with the NFL and broadcasts only the first Friday match of the NFL season of the 2025-2026 season. In addition, the creators are easily preparing to pilot the achievement of YouTube on YouTube through organized and bingable TV shows.

The last time on Youtube on Youtube, CEO Neal Mohan, CEO Neal Mohan, most of the most of the university’s television screens announced the annual comparison of the year compared to the annual year. A new feature offered to choose the creators of the pilot program will allow you to organize content to seasons and episodes – as a “real” TV show.

For example, for new efforts targeting advertisers such as advertisers or PGA championship, for example, it is not an online video service for the company, for example, is a new way to the company, which is actually watching “TV”.

As part of the NFL deal, Youtube says that São Paulo will only take the first Friday match in Brazil to a worldwide audience. This notes the first time he serves as a live broadcaster for YouTube’s NFL, notes notes. (In the United States, the game will be available for YouTube TV subscribers.) Last year, according to the Internal data, they watched more than 350 million hours of NFL content and more than 6 million live views, and the Extended Deal with the NFL will see this flag to arrive in this flag for many years.

The YouTube field for the creators is aimed at bringing the content to the living room.

Hundreds of creators will be part of the initial pilot expected to start in the United States, which will allow them to organize their content for a large screen. Developers, who accept Michelle Khare’s problem with Rhett & Link and good mythical morning, will use new tools to make their content “seasons” and “episodes”.

The company also spreads shopping from YouTube with QR codes and other shipping phone functions and the ASs will look at the Gemini AI in accordance with the popular, relevant content.

During BrandCast, YouTube presents various work research such as Volvo, Hilton and state farm, Hilton and state farming, used their means to reach his audience. He also reminded the marketers that has been YouTube No. 1 During the Streaming period in the US For more than two years, as of March 2025, Netflix, Disney and Prime video. The company has now attracted its last attention to the podcasts, which he saw more than 1 billion active podcast users.



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