Appeals court confirms that tracking-based online advertising is illegal in Europe

The Belgian Court of Appeal Today has ruled The Transparency and Consent Framework of Transparency (TCF) is used as the foundation of the most online advertising in the EU. This decision supports the findings of the protection of the Belgian information Since 2022 The upside down of online ads violates several principles General data protection rulesAn EU Digital Privacy Law that entered into force in 2018.

Engadget’s Daniel Cooper wrote thoroughly explain Different systems that support the current online advertising ecosystem with valuable reading for anyone who spends time on the Internet. Very simplified version is a real-time offer (RTB) to show the content of advertisers online. Currently, these proposals are based on information gathered from watching the activities of individuals with cookies. TCF was created by the interactive advertising bureau to standardize how to monitor the monitoring of websites. The original 2022 decision has determined that the information gathered by both TCF and the information gathered in the RTB process is illegal in GDPMP.

“The decision of today’s court, Google, Amazon, X, indicates that the consent system used MicrosoftHundreds of millions of European deceive ” gossip Dr. Johnny Ryan, an approach to the approach prepared for the advertising technology, an unknown appeal to the Safe Council appeal in the appeal. “The Tech industry tried to hide the extensive violation behind Sham consent popups. Technical companies have made a shield for people, but a routine.”

This reaction Submitting the appeal, IAB seems very convenient because it is not responsible for the information gathered by TCF. “The Market Court rejected the IAB European, TCF participants, for their relevant development, together for the purpose of digital advertising,” the organization said. IAB Europe notes that the TCF, which better reflects the “limited control” and offered to the body of the Belgian information, has proposed amendments to the TCF. The group faced a fine and as a result of the original decision was ordered to reset the current name-technological framework.

We also contacted some basic advertisers using RTB technology to comment on power.

This is not exactly what the next steps will be for advertisers and advertising technological systems, even if it seems a great victory for privacy lawyers and Internet users. Most likely, the regulators will change the transformation of Europe to the TCF, so the reconciliation pop-ups cannot be anything yet.