Roblox now lets creators sell physical products within their experiences

ROBLOX, Developers on Thursday now sells a direct platform within physical goods within the platform with the launch of new trade APIs.

Presentation, creators offer a new way to get out of one-time payments to access virtual goods or specific practices.

The company first began to test the ability to buy physical goods within one Several branded practices In the middle of 2024. Last September, Roblox said they could sell the creators physical items soon Thanks to a partnership with freezing.

Now Roblox gets integration into all compatible creators and brands after completing the Trading API’s closed beta test.

The possibility of buying physical products will be available in every older practices for US users over 13 years. ROBLOX plans to add more partners and expand the feature of additional markets in the future.

For brands, trading APIs offers a new way to reach customers. For example, the variety of beauty brands, an exclusive gloss called “splashes of vines”.

Compatible creators and brands can make physical purchases with digital items via new trading APIS. This means that you can get a physical hoodie and buy one for a digital avatar.

ROBLOX’s newly approved Merchandiser program (ANC) connects creators and brands to avatar items and accessories in Roberox or combines online store purchases.

A tab on the AMP program and physical products will serve as a light of the identification because of consumers are official. The products containing the products will be included in a code for a unique digital substance associated with the IP they can be able to use in ROBLOX.

“Our vision for the future of shopping is an experience more interesting and social than the traditional online shopping experience,” he said in the company’s blog. “You can explore and share the experience from virtual stores and others in Roblox. This naturally builds interest and acquisition, we increase the gap between virtual and real world shopping, allowing Roblox users to buy physical items.”

Roblox notes that the creative studio Twin Atlas uses the API that trades in games to sell physical products and sees six-digit trade revenues in the first few weeks. Roblox says 90% of their total orders are placed in their game trading integration.