Hyundai says dei sales sales, multicultural advertising campaign begins

Randy Parker on the sale of Hyundai

Hyundai, DEI politics and a new multicultural marketing campaign, and an executive says it is good for work.

“A recognition that is born in terms of our meeting and cultural brands, is born from a recognition of sales, managing the company’s subline,” experienced and multicultural marketing director He said to Digiday.

Cultural brands are Hyundai’s African American marketing agency and prepared a “Play for the car” advertising campaign. “Black couple” black couple for “Trade, 2025 Hyundai Sonata Hybrid’s driver” to find moments of the chaos of daily life ” Campaign director Nate Edwards. Ads will be directed to black consumers in channels like TV and leap.

Hyundai stands in the deI policy. (Angry / Getty Images / Getty Images) pulled)

Preliminary findings in the defense department of defense can save $ 80 million, the agency says

The annual income of the Korean car producer increased by 7.7% to $ 120 billion according to the results of 2024 Q4.

Hyundai seems to turn away from the company’s controversial policy after the company. General Motors has been deleted all references in the latest Sec 10-k.

Meta, Harley Davidson, Target, John Deere, said they finished the deI policies, Pepsi and others The following costume. Google has launched the training programs of the DEI staff in a staged formally.

Google officially began to cancel DEI programs: Source

Other companies, as a kosto, They stick with dei. Costco’s shareholders hit an offer to analyze the risks of the DEI policy in January. Apple has been closed Stock offer The IPhone manufacturer ends up to the end of the SEI with the majority of the majority voted against the offer.

In corporate America, a turn away from the DEI, the President Trump to eliminate the DEI in the federal government and federal contractors, comes to the heels of a number of executive rules.