View the continuous fashion startup supported by H & M and Amazon

Gilberto Loureiro, when a young man working in a textile factory working in a textile factory in a textile factory, he discovered how the dress felt “hate and love”.

The work was hard: Loureiron had long days and watching the flaws depleted as a result of about 15 to 20 meters per minute as a result of cars.

“I really love the weaving industry and problem solving, but I hate me … Checking work and waste. This is really one of the most difficult works in the world,” said Loureiro, “said Loureiro,” said Loureiro, CNBC.

Loureiro’s mindset has changed since it took its first turn on the factory floor for ten years. After receiving a master’s degree in physics, it was founded from Smartex, which uses cameras, vision programs and artificial intelligence to spot defects in textiles, and therefore reduces the vibration of the waste. Loureiro claims to be technology Prevented 1 million kilograms fabric from going to waste in the last three years.

Fashion has a large waste problem, thrown with a truck and buried or burned every second Ellen MacArthur FoundationNon-profit. Smartex claims that a kilogram of flawed processing technology can produce 0.37% more clothes – this fashion giant Intitex (Zara owner) If you use 678,596 tons of raw materials in 2024, Annual report.

On top of that, fashion, Loureiro, Loureiro’s digitalization is an industry that needs to be fully accepted. Cotton is difficult, such as raw materials and painting, patterns and sewing fabric, food and painting, patterns and painting, patterns and stitching, are preparing clothes, patterns and sewing fabric, because cotton can be difficult and fragmented to the design of the sewing fabric as cotton. At the same time, it moves rapidly and unexpected The industry.

“This is the largest industrial in the Internet (“) and is one of the world’s biggest pollutants, and there is a massive space in terms of technology, “said Lureiro, about 20% of water pollution. According to the EU.

The lack of potential for this technology and industry to be more efficient in clothing production has applied to Smartex to make Loureiro more effective. Group H & M Invested in Smartex in 2022 Tony Fadell – iPod inventor and nest thermostat – LED a $ 24.7 million investment round With LightSpeed ​​Venture partners in the same year. According to Smartex, Loureiro, but in many countries, taking into account the complexity and operations of the industry, investors are “brave” back. “There is a great value to catch. Thus, this is a great risk of being a prize, taking into account the size of the industry estimated to be valuable More than 1.8 trillion dollars In 2025.

Smartex and its high-profile investors took the eyes AmazonAlso, an initiative that supports the technological beginnings in areas such as food security, protection and climate sustainability, put money on the company with an initiative supporting climate communication. Lisbeth Kaufman, Climate Technology Business Development, Startup and Enterprise Capital, In 2023, he started united with four companies that won a place in the program.

“The beginnings of climate technology are as many research and development as they need to do. 20 companies will be selected to invest in AWS experts, as well as the total investment in the total investment.

“In 30 seconds, if you are not sure about the return of ROI (investment) in less than a year, you are out of the game, we must prove to them, yarn or electricity,” Lureiro said. Most factory owners say “several hundreds of thousands dollars” in Smartex. “We need to make sure that the value of deposits is very large,” said Loureiro. The average payment period for an investment in Smartex is nine-18 months, so Institute of clothing impact.

The purpose of Smartex is to be a “operating system” for the entire fashion supply chain factories for the factories where the stamps are in the production process, where water is in the production process. “They are very difficult or possible key questions to respond by most fashion brands,” Lureiro said.

Fadell likened smartex potential AppleLoureiro Software ecosystem. “It creates an ecosystem, which is more valuable, which is more valuable, which can do everything, Mac or iPhone or AirPods, more valuable.”