Bluesky is testing a ‘live now’ feature with streamers and the NBA

Bluesky has no own broadcast opportunities, but tests a new feature to increase the flows from the platform of the service. The company will combine Twitch or YouTube accounts to “select” accounts, which will show a red indicator and “live” tab when it is actively flowing.

In An updateBluesky described as an “early test” as a “early test” before putting a wider start. “Bluesky is a place for news and real time updates,” he said. “This tool supports anyone who shares streams, journalists and live moments.”

Updated service comes one day after wanting For the official Bluesky account of the NBA. The league will probably be directly with “live content” of Bluesky’s “promoting live content.” The partnership with the feature is an interesting action for Bluesky. Sports fans and especially NBA fans, made an average . Now the company, known as X, has made several high-profile deals with NBA and other great sports leagues for years to promote their content.

Note that Bluesky has no ads. Users use “live” indicators to direct the content out of the platform, so it is not known when there are any job opportunities for the upper platform coming with this feature. However, this shows that Bluesky once wants to play a larger role in conversations forming Twitter culture and show the name as a destination to watch live events.