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Brentford Premier League is the continuity of the sustainability.
GTECH converted community stadium into a shelter of biodiversity, reducing waste to reduce the fan train or Elimination of single used plasticsBrentford is constantly looking for new ways to reduce the impact of the environment and work a bit for the planet. In fact, No one is doing it better more than them.
Now the club took another innovative step on the green journey.
The bees have a limited edition, presented a line of continuous rising shirts – each of the previous chapters has been prepared from the kits of the previous chapters, has become a kind of design.
The Upcycling Brand (Re) Boot and London-based design studio created in combination
By adding a unique twist, each shirt is installed with a scanned chip to discover his story: information on how materials from original sets, and (again) and ROW___ZIN.
Having a limited number of t-shirts tested in the club shop before Brentford’s home defeat Fulham, Now each is available for the club’s website for £ 120 each.
With important Brentford will not make a profit from the sale. All income will cover production costs and ensure fair payment for designers and project partners.
Brentford continuity manager, James Beale, He said about the project: “Brentford fans pay attention to sustainability, so we wanted to offer them a unique way to support their clubs and planets at the same time.”
“New shirts have a lower carbon footprint than new shirts, so (re) a planet of fans receiving from a pull range,” he said. “We hope that the range inspires our fans to try again, repair and enlarge, so we went in vain as little as possible in Brentford as possible.”
According to the club, 951 football shirts or more than 951 football shirts are sent in the world every year – 951 football shirts or 500 million shirts each year.
Although Brentford’s latest initiative has become a small gear in this figure, even if he sends a strong message, even in football can be hand in hand – and every shirt that saves every shirt is a step in the right direction.
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