With AI Mode, Google Search Is About to Get Even Chattier

Last year, I wrote how one of my articles appeared at the beginning of the search results before swallowed and dropped down AI review on a page. Google has finally made links to the sources and more attached to the sources and more next to individual paragraphs.

Publishers, primarily in connection with the wave of the wave of AI search tools, some marketers are able to go directly to online information sources, some marketers, the guests who end down to promotion sites are higher quality. “We see the traffic you are definitely more attractive,” says Jim yuAn SEO platform for the founder and CEO of Brightedge, Marketers. “Three more interactions with the EU and then they are clicked on my website, they are better qualified. Thus, tab measurements such as site and converting rates.”

For Lily raySEO strategy executive in the marketing agency, the idea of ​​visiting the higher quality visitor is still not enough, and it presents an existential threat. “People who earn money through publishers, content creators and screen ads and traffic make money in the future?” asks. A potential response is partnership. Conde Nast, Wired Publisher, has a business deal With Openai to prepare articles in the search answers of ChatGPT. The company has no comparable to google.

Despite Rey’s concern, the initial impression of AI mode is relatively positive. “In my experience, so far, I find this better than AI views.” Says. The Beta version of the AI ​​regime from the prospect of Ray was more successful than the AI ​​views in the questions of the questions. Based on my starting impressions, you feel like improving the question about similar themes. Although I met the mistakes during the test.

The beta version of the AI ​​regime “won the giants”, how “he won the giants” to see how the potential and regional sport would respond. “Yes, San Francisco giants defeated the latest game to Colorado Rockies,” he said. More, AI regime, as Raciist and misrocated research on National IQs in Africa have repeated, AI mode asked social media posts in X.

“Sierra Leone has a very low medium IQ score compared to global average” Read a result from the test. “Sierra Leone is reported to be an average IQ 45.07.” This is a very special number, and it comes from Debunked research, saying the white suipremacists are spread online and spread. After its name String investigation Last year, it showed these and similar numbers and similar numbers appear in answers for many AI search engines, Google turned out the AI’s review answers for search requests. During the test, the beta had not taken the same measures in the AI ​​mode in the beta.

I asked Google that he had concluded my concerns about the accuracy of his generative AI search practices and responded. “The accuracy rate for AI views is equivalent with other well-established search features that provide useful information for ten years,” says Craig Ewer, a spokesperson for Google. “We continue to make more profit in areas such as Amborance, and these improvements provide information on how we approach the AI ​​regime.”

Google has also prevailed in the search engines market for a long time, the company also shapes the company’s institution in accordance with the awarded algorithm. Although they are annoyed, many publishers feel like they want to appear on the top of Google’s search results on Google’s search results. Google can eat more than clicks and clicks for clicks because the AI ​​generated search results. Speed ​​transitions are online publishers, many in their financially dangerous positions and google search as a traffic driver.

“It will come to search for Google. Thus, we had to adapt as publishers and searchers,” Schwartz says. “Hug the change, I guess.”