Google’s AI agents will bring you the web now

Over the past two decades, Google has brought a list of algorithmic selected links from the Internet for any search query. I / O 2025, Google said that the search concept is strong in the rear view mirror.

On Tuesday, Google CEO Sundar Pichai and the heads presented users to bring the Internet, this time were interrupted by a number of AI agents.

“We couldn’t really be excited about this chapter of Google search you can ask for something […] Your simplest and most difficult questions, your deepest research, personalized shopping needs, “We believe that Google will be the strongest engine that the Internet has revealed in VP’s VP’s VP, Liz Reid, onstage.”

The largest ad announcement was this Google now offers AI mode to each search user In the US. This gives a button to talk to an AI agent that will visit hundreds of millions of people, to generalize the way they want or even Help them shopping. With the project Mariner, Google delivers More Handowner AI Agent for Ultra Subscribers. This agent will handle 10 different jobs at the same time, enter the websites and clicks on these pages when users join something completely.

Google is doing this too Deep research agentThrough visiting websites and comprehensive research reports, more personalized and combine it to your Gmail and drive. Is company in parallel development The project is further combining ASTRA – Multimodal, real-time AI experience of the company – search and gives users more ways to speak users verbally orally with AI agent.

I could proceed, but you are insights – AI agents preferred I / O 2025.

The rise of ChatGPT has forced an AI to Google, caused the company to think that users know how the Internet brings. This calculation is really started on Google last year’s i / O AI presented views search, a start of shadowing it over it embarrassing hallucinations. AI Views Rolloutu, EI’s primetime seems that it is not ready, and it seems like we know here to stay here.

However, in I / O 2025, Google, the search of how the EU will be more attractive and flesh approach to how to change the Internet. The company shows that the new vision of the future of the Internet and the company provides information from the Internet and submitting AI agents to users.

Google’s AI agents are compelling that the search for the search, especially for Google, trying to create infrastructure for AI agents. Google has announced that the SDK will now be now for the twins on Tuesday Indeed, the anthropic supports MCP, An increasingly popular standard to connect agents to data sources on the Internet.

Google is not alone in this turn. This week, in a different technological conference, Microsoft CTO Kevin Scott revealed its vision for the “open agent internet”, which acts in the name of agents on the Internet. Scott noted that these agents of a key feature to make it possible to connect with each other and data sources

As though he was enthusiastic Ben notes in Thompson Stratechnical, There are problems with the agent website. For example, Thompson notes that Google, AI agents send to websites instead of people, it reduces the internet ad support model.

The effects may change in industries. Agents such as DOORDASH or TicketMaster may not be a problem for companies selling goods or services on the Internet – in fact These companies are accepting agents as a new platform to reach customers. But the same thing is now not to say for publishers who are fighting with eyelids with AI agents.

During the I / O, a Google Communication Leader told me that “human attention is only really an extreme” and the launch of the company’s AI agents aims to return more time. This may be the whole ceiling, but the summaries of AI articles can go to dollars, and the content of the content depends on the AI ​​systems are likely to devastate the potential creativity.

In addition, there is a stretching problem with the AI ​​systems around the Halls – the trend of correcting them and presenting it as a truth – became embarrassed by Google’s AI views. On Tuesday, Deepmind CEO Demis Hassabis also increased concerns about the sequence of AI models.

“Easily, you can easily find outdoor flaws in a few minutes [AI chatbots] – Some high school math can’t play some basic games that don’t solve, “said Hassabis.” It is not very difficult to find these holes in the system. For me, for something to be called Agi, you need to be more consistent on the board. “

The results can get remotely. Widespread hallucinations can be more unsafe information on users that they encounter on the Internet. They could have planted the wrong information between users. Either the conclusion is not ideal.

Google does not expect to capture advertising support or AI models – the company is moving with AI agents anyway. Google has probably been working more than any company to manage the Internet as we know. However, in what can prove a large turning point, the company’s Internet concept seems to be reorient around AI agents.