TED’s app launches a short-form video feature ahead of potential TikTok ban

With tiktok boastfulness Faced with the possibility of a ban in the United States, the popularity of short-form videos continues to grow. This is the latest company that enters this space TedBill Gates with TED talks, Elon Musk, Jeff Bezos and the late Pope Francis are the best with TED talks.

On Wednesday, the company announced the new short-term video feature, called “Ted Shorts.” The feature has gradually appeared to users since the beginning of May.

Available in both iOS and Android Devices, TED shorts can be found in the middle of the navigation bar. By clicking the button, users are carried in a slippery vertical meal that reflects short tracks of TED talks and other original content. Users can view videos, leave feedback and share with friends.

Merged with ted OriginalNo code platform for generative video experiments to strengthen the feature of structure. As explained to TECHCRUNCH, TED’s new bait will ensure that videos based on factors such as individual interests and other signals to make the most suitable content for each viewer.

Ted shorts are one of the more attention of the application that does not see an important update in the history of 15 years. Since its since the date of the beginning of 2010, the application served primarily as a destination to cover various themes such as TED talks and other content, such as educational animations and 26 podcasts, climate and health.

The new feature offers users a way for their favorite speakers to reveal the highlights of their favorite speakers before working on a full-length video. This is also the first time users will be able to deal with each other inside the TED application, protecting the feeling of a previous society.

TED already has an important plus YouTube (26.1 million), Tiktok (2.8 million), Instagram (8.1 million) and other social media channels show the needs of short video content.

The start of applied shorts comes in an important time because it is trying to increase the growth of the application. The head of the product Ticia Maia said the application violates the application of the application, which affects the annual growth and annual growth. According to AppFigures, the application was downloaded from 1 million times in 2024, a 17% decrease in 1.2 million in 2023.

To date, the company rises over 100 million applications on a global scale.

TED, platforms joined a number of companies receiving short-formed video content as users competing for the attention of users. Before this month, Netflix He revealed that he had an internship with a short video bait for the mobile application.

Meanwhile, Tigist faces potential ban in In the middle of JuneAlthough President Trump plans to extend the last date Time negotiations continue. If US users do not enter Tiktok, they can search Alternative platformsAnd I hope that they will apply to believe that there is quality content in other applications.

“Fragmented attention in one period, people are actively looking for more thoughtful, less great ways to communicate with new ideas,” Maia said. “[TED Shorts] It is our antidote against the algorithm and doam-scrolling quality content. “

The company plans to continue to develop TED shorts in time to meet the new ways to increase community building.

“We will explore ways to add new community features and expand community-managed features to other TED platforms such as our website, but a cross-platform that our audience can not track videos, but can be widely monitored in individualized digital communities.”

This story has been updated to make up to 100 million from 30 million to 100 million.