How to Sniss Sneaker is Nike and Adidas

Swiss brand Side As a global opponent in the sportswear market, it appears quickly.

The company sells premium valuable sports shoes and clothing, more than 40% of the net sales over 31 March 31, more than 726.6 million Swiss francs ($ 869 million) rose to 40%.

Analysts say the brand can give the inheritance share of his legacy Nike and Adidas by innovative products and time of time.

“The main thing they really understand was to the aesthetics of the shoe,” he said. “This is not really like another silhouette that the consumer sees. This is the first success.”

On the date of Nike Saw Time in 2021 in 2021 Reduction of sales During retreating during wholesale sellers and innovation. Adidas also lived rocky quarter As it ends controversial partnership With Kanye West.

Nike and Adidas are still 58% of the global market share, according to the invitation, less than 3%. However, the growth rate of its earnings spread both companies in the last neighborhoods.

“It was both a giant-scale design and a chance to them with this mass consumer in the 2021. “For the first time, retailers actually came out there and looking for high growth brands, and it was there (shelf) and where they were.”

Now nike is a mount Turnaround plan The new CEO of the analysts was created from the potential title under Elliott Hill.

The company also faces the uncertainty of tariffs with the rest of the sportswear industry. According to the President, it is produced in Vietnam near 90% of him Donald Trump said he could face a 46% import duty.

Follow The video above Learn how to take sports competitors and how to plan the tariffs.