K-pop’s Hybe was capitalized to reopen China with a new subsidiary

South Korea’s largest K-Pop Agency Hybe created his first office in China – among the signs that Beijing banned in Beijing K-Pop shows.

The agency behind the BTS of the global sensation is preparing to create itself in China since last year. and the Hye Officer He recently said.

Hybe’s Chinese office – started on April 2 and announced on Thursday – its fourth foreign department. Although the agency is in the United States, like Japan and Katseye and as a team, there are no plans to debut the Rookie teams in China for South Korea State Media KBS.

Softens Peki’s position on K-POP In the face of weak internal consumption and trade talks with China. And in the sign of melting melting, China has announced the decision to give up visas for South Koreans in November. South Korea followed his suit in March 2025, with plans to offer visa freedom to Chinese visitors in the third quarter.

Recently and K-Pop Front, Hybe Announced their plans to sell all the share in cm entertainment China to Tencent music. The strengthening of the connection between the movement, Tencent and Major K-POP companies is to strengthen the connection between Korean Internet games and entertainment research analysts Junhyun in HSBC.

K-POP is more widely known in China, who said: “It waited for the fan platforms, the fan of Hybe supporters and artists will be used for fanat platforms.

A K-pop back in China will not necessarily smooth.

K-Pop Group EPEX has canceled a concert in Fuzhou, which was taken as May 31 “Issues in the local region. “The play would be the first concert of a one-Korean Idol group in Mainland since 2016.

Hybe’s shares fell 1.47% during Friday trading hours.

With other industries under the pressure of the tariffs, it can be freshly accelerated to the entertainment industry of South Korea, an unofficial K-pop ban on China.

“The supply chains and prices of global trade policy are less sensitive to Protectionist measures,” Shinhan Securities “,” Shinhan Securities “, celebrated,” Shinhan Securities.

“Main income drivers, concerts and fan content

– CNBC’s Lim Hui Jie contributed to this report.