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Jeononhee JJ Jin helped his career expand in the West in Asia Studio. He’s been NC US CEO A year ago, a new role for the latest and the latest resume has added: NCSoft West’s COO, which is responsible for the initiatives of the company in the Western market of the company.
In Los Angeles, Jin Gamesbeat Summit 2025 met with Niko partners with Niko partners and talked about the new initiative and the problems of the east and vice versa.
“NC West Arenanet Holding Company and NC West, Arenanet and Guild Wars Franchise are the most important work – really we want to grow further,” he said. “I really wanted to make a more official headquarters and another hat that gave another hat to wear,” I work more for the NC West and Arenanet, I work more on the board for all Western subsidiaries.
“Thus, I will be more strategic and more strategic and more synergies on the board, and we believe in our global brand and find more job opportunities for NCSOFT in the West.”
The experience of both in Korea and the United States gave a unique perspective to the localization games for different markets. When asking how to do this cross problems, it is important to find something that will try to find a publishing house that he believes in your game and make a champion.
When he was in a similar situation, sometimes they will talk to the team’s games with a publisher who sounds really passionate, but then they ended to work with “random” they did not meet. He said that it is important to create personal contact with who you are working with and that person or team.
“If you are looking for a publisher I want to advise you to find a partner with a team that is really enthusiastic [your] The genre that really wants to just do. “
In connection with The next game period – As new AI technologies and touches on the markets, Jin said he liked to pay attention to what he called “soft side issues.” This means that this connection, feeling, society and fandom.
Since he has become more important as a hobby of the games, they should focus on social characteristics, not only by playing, but also in and out of the society.
“These days are so important. I really think that your players feel, I think there are very good games that are almost perfect,” he said, “he said.
Listening to your players and actually speak them can make a big difference in this market. According to him, the companies should spend time in understanding the special audience and the special audience they can help build a developing society around their game.
“Thus, when you see the latest trends and the younger generations, I think all these components are really important,” he said.
See full video for more information from the Gamebeat Summit Panel.
