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Meta is a deeper diver in artificial intelligence. According to the exclusive Wall Street Journal Report On Monday, the company behind Facebook and Instagram, the result develops AI systems that can fully automate the process of creating and receiving ads on popular sites. This will not take part in anyone’s copyors, designers or media recipients.
It is a controversial action that can shake the $ 600 billion global advertising industry. The announcement also increases fresh questions related to the future of creativity, accuracy and marketing.
A representative for meta did not respond to the desire to comment immediately.
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How does it work?
Apparently, the end of Meta is to create a system that explains the products or marketing of enterprises, and after the machine managed advertising vehicles and then the market market. This means that the AI ad copy, visual, targeting strategies and even media placement decisions, without human intervention.
In a short time, this will begin to correct the EU’s proposals or parts of the advertising process. However, as the passage of time, Meta said that the EU will be able to manage all campaigns from start to finish.
Meta spokesman, the magazine that advertisers will remain “control”, but more vision, the creative director of the EU, the media planner and performance analytics are a future.
Meta is all in AI
AI is the center of the long-term strategy of meter. CEO Mark Zuckerberg, AI called the company’s “single largest investment area” and EU-powered advertising systems with opponents like Google and Amazon are competing to claim its share in Meta game.
This is adapted with wider ambitions to weave the EU’s AI along the platforms. Meta has already done Its meta ai chatbot integrated Among Instagram, Facebook, Messenger and WhatsApp, examined Create AI avatars on Instagramand worked Generative AI tools Enter their apps, so the advertising of advertising is another piece of a puzzle more.
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Can anyone benefit from this action?
Exiquent, such as 2023, is built with an AI-powered EU, such as advantage and generative means. These features already allow marketers to automatically create image backgrounds, write copying changes and testing formats. The next visit can push these tools into full autonomy.
According to Meta, it is scale, not just to improve efficiency. META claims that small businesses do not have time or resources to hire the main beneficiary of this AI approach, especially marketing teams. The idea is that AI can raise the playground between small enterprises and many million dollars.
“In a very distant future, we want to sell anything to any work, or to achieve a new customer or close the bank account, and then to say how much they say during the rest of the week’s annual shareholder meeting.
While Zuckerberg called this “re-identification of the ad category”, critics are already concerned.
It is mainly aware that media and ethics, the full automation of advertising, digital advertising can open the accountability, biased target and an increasing goal. AI is not immune to errors or manipulation, and eg can be used to spread malicious messaging Ai Created Depths.
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What does this mean for advertising agencies and jobs?
Critics are not worried about the accuracy for the AI basic ads, and worry about the future of traditional advertising agencies and marketing.
Meta claims that it is not intended to be directed to EU’s main ads, advertising companies and employees. The General Marketing Officer and Vice Marketing Officer and Vice President of META Alex Schultz, this was designed to help advertising agents of the EU systems, and it has double the claim that it will be an asset to small and medium enterprises.
“We believe in the future of the agencies,” Schultz wrote a Post Last LinkedIn Post. “We believe that we will allow you to focus on valuable time and resources for the importance of AI agencies and advertisers.
What does this mean for Instagram and Facebook users?
If you are a business owner, marketer or even an ordinary social media user, you will feel Ripple effects. Although more ads built by AI machines and perhaps it does not touch any person, adapt to your interests with your interests.
