WPP Boss Mark read the steps as he struggled with the rise of AI

Unlock the editor’s digestion free

FT editor Roula Khalaf, chooses his favorite stories in this weekly newsletter.

WPP CEO Reads, because this is the largest advertising group in England, as the stock price and industrial development, as a slightly low level of the form of artificial intelligence.

It will build more than 30 years of career in WPP in the OPP of the reader and looking for a new chief executive in one Gravity times so far for the industry. By the end of the year, the president will continue, and the board begins to search for a heir.

Former bt boss philip jansen The group’s chair was Spark to assumptions about the future of reading at the beginning of the year. In the inner note, the workers made in the financial time, “There is never a perfect time to move forward as CEO.” But it feels like a time for me. “

Jansen said in a statement on Monday morning in a statement Read “The company played a central role in turning to the world leader in modern marketing services.”

As the READ reads as a chief executive, WPPWhile we want to reconstruct and adjust and regulate and regulate and adjust global operations and invest more in the group, the price of sharing the market capital decreased by sharing about 6 billion pounds.

Last year, WPP comes to the French opponent publication as the world’s largest advertising agency, the two largest US rivals – Omnicom and IPG Plans to join Single, North American advertising to create heavy weight. WPP is still the largest ad group of England, the largest advertising group with income from £ 15 billion and more than 100,000 employees around the world.

In 2018, Sir Martin reads from Sorrell – after a study on the workplace, he resigned and tried to cope with the advocacy of the technological giants and alphabetical advertising market.

Social media and the contents of the impact were converted into basic marketing channels, traditional advertising media as television, for example, are important.

Read recently pushed to invest in WPP £ 100 million in AI, Offering faster and cheaper roads to do labor-intensive creative and media planning, the advertising agency threatened to threaten the model. Now more than 50,000 people, WPP open, AI platform, use to help them work.

In January, WPP was reported to FT to go through a difficult period of reconstruction Reset the enterprise network with AI in the center.

In the internal note “you need to make a very difficult decision to make our customers better, create our culture, facilitate our culture, create our culture and put our cultural financial leg.”

Added: “We also lived from the most difficult foreign events of the modern era and the pandemia from the war in Ukraine and have experienced a polar and a difficult world. But I believe that the future is very positive.”