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Chinese Drinks Chains redefine coffee culture in the country and now try to win customers in the United States and outside.
Luckin Coffee has China’s largest coffee chain Aggressively expanded in China and the Starbucks in the mainland twice as much.
Chase Accounting fraud scandal In 2020, the company took off from NASDAQ, Luckin, quirky flavors and a difficult return with steep discounts occurred.
Wall Street Bebeacle has not yet moistened Luckin’s ambitions in the United States, which is still trading on the meter. Singapore, Hong Kong and Malaysia, Luckin, Luckin’s sub-manhattan was still set to accept the biggest leap with a branch opening plans.
Move Mirrors Cotti’s brooklyn and Cotti who opened the places in Manhattan. Founded in 2022 by old Luckin executors, Cotti, Cotti, in China and in the international scale from China to Dubai and California, growing rapidly.
Hong Kong, China, on June 23, 2024, a Cotti coffee shop next to the Sheung Wan Mtr station.
Bloomberg | Bloomberg | Getty pictures
“New York is probably a brand of international brands, especially for a Chinese brand,” he said. “But this is one of the most satisfactory markets.”
Chinese chains combine budget prices with unusual flavors that often confuse the line between the coffee and the bubble river – are up to the purist, but are quite popular at home. Buckkin, the Leading Moutai Moutai Moutai Moutai Moutai producer, was sold more than 5.4 million cups in 2023 in 2023, received more than $ 13.7 million. The company launched 119 different items in 2024.
Luckin built his work around the technology that allows customers in the country that replaces the traditional cafe experience with hypertensive efficiency and ordering the supply and delivery of the country. The company conducts the roasting and processing operations in China to help lower costs.
Two cups of coffee in a buckin coffee shop.
Zhang Peng | Lightrocket | Getty pictures
The question is that will it work in America?
Luckin and Cotti did not meet commentary requirements from CNBC. In April, Luckin’s co-founder Guo Jinyi said that the company plans to take “agile, local adaptable models to expand the company abroad. In China, the company, which has an increase and intense competition, forced companies to look for opportunities outside their borders.
Coffee prices wars
From electric car manufacturers to food delivery platforms, large-scale Chinese companies are often followed by a familiar strategy: Turn on cash, save the market share, save the market share. This helps them grow quickly, but the global rivals are hurt.
At the end of the growing competition in China, Starbucks said on Monday, the average of dozens of liquor prices in the country with an average of $ 0.70 in this summer.
People sit in April 24, 2025 in a starbucks coffee shop in 2025 in China in 2025.
Kevin Frayer | Getty Images News | Getty pictures
In New York, Cotti, the first time I download the application, sells a drink for 99 kopecks to customers. Analysts in time Bucksin and Kotti will still be cheaper than Starbucks in the United States, but the gap will be narrower than in China.
Manhattan can share his love for the effectiveness of large Chinese cities, but the businesses there may be needed to pay New York salaries and additionally additional payment options in addition to expenses. According to him, tariffs in Chinese enterprises can further erode the advantages of the supply chain.
“There is a long list that can raise the potential price,” Malmsten said.
If Luckini proves that New York debut is successful, the company can further develop later. Heytea – A Chinese chain known to fill the TEAS with foam cream cheese – in late 2023, and since today it has been spread to Boston, Seattle and Los Angeles since today.
Despite the tensions between Washington and Beijing, GEN Z and Small Americans, according to Malmsten, are different from different generations that can combine Chinese products with lower quality. Dealing coffee from Chinese chains can also apply to New Yorkers that face the growing costs of everything for coffee beans.
However, the volume of coffee shops working in subtle margins, they say analysts. This means that more broad customers apply.
“If only a tourist or exotic adventure is not intended to be part of your daily consumption, this is not going to be part of your work in the morning,” said Bernstein Gargiulo.
