Google’s AI search features are killing traffic to publishers

Google’s AI views and other AI-powered tools, including chatbots, are destructive traffic for news publishers Wall Street Journal Report.

Now people can simply ask a chatbot for answers – sometimes you can get the news contents received without the broadcaster’s knowledge – Google does not need to push blue connections. It is necessary to reduce the appeals to the news sites, protection of quality journalism, cutting traffic publishing.

Google has been released AI ViewsSearch results summary vehicle, last year. Holiday guides, health recommendations and sites similar to the magazine sites hit traffic. AI modeGoogle’s Chatgpt is expected to hit traffic. Responds in a speech tone with fewer external links.

For the New York Times, the share of traffic from organic search to the desktop and desktop in April 2025 was 44% three years ago, the Wall Street Journal fell to 36.5% before 44%.

Google likes to tell a different story. In May, Google said that the company’s AI views were feature during the developer conference Increased search traffic – Although not for broadcasters.

Published as Atlantic and Washington, published, spoke about the industrial work models and fast, fast change in the threat to fight journalism. Some have handed out the content sharing deals for additional income streams with AI companies.

The last time A contract with Amazon tied To licens the editorial content to train technical giant AI platforms. Atlantic, including several publishers, signed to work with Openai. AI is a plan of beginner confusion Share advertising revenue With news broadcasters, his chatBot is the surface of the content in response to a request.